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Me vs. AI: J’s 5 Qs for Marketers

Brought to you by: AI Copilot by PixieBrix —————————————————- What is the role of marketers and agencies in the future of AI? That’s a meaty topic, and we couldn’t address that in full when tech leader and serial founder Jeremiah Owyang visited Serial Marketers for our virtual event this week. But we got close. You can […]
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The 7 Types of Marketing Intelligence

  Brought to you by: Five Tier—– Having a third-grader and two cats at home gives me frequent opportunities to think about different types of intelligence, and I’ve been sketching out some thoughts on how this applies to marketing. I’ll be curious to get your perspective too. The theory of multiple intelligences was coined by Howard […]
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Temperature Check

  This week, we’ll take a close look at the best feature of some text-based generative AI engines that you’re probably not using, and we’ll also come up with some names for three-legged pets. There’s something for everyone here. The setting is “temperature,” and whether you take it literally or metaphorically, it can transform your […]
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The Worst Person at SXSW

  Great news: after spending a few days at SXSW, I am now an expert on SBV and the global banking system. Isn’t everybody? Maybe not. But I did get to witness the first-ever SXSW Interactive where bankers were the most sought-after celebs. At this SXSW, for about 72 hours, instead of AI and GPT, all […]
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Meet Serial Marketer’s New Hire

I just issued a new press release: “Serial Marketer Welcomes ChatGPT Plus as Virtual Associate, Boosting Marketing Capabilities and Customer Satisfaction” I was tempted to paste it here, but take a sec to read it. I’ll make a cup of ChatGPTea. … Oh, good to have you back. Yes, it was mostly written by ChatGPT. It took […]
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Are These Ad Truths Self-Evident?

  “Do you remember that in classical times when Cicero had finished speaking, the people said, ‘How well he spoke’—but when Demosthenes had finished speaking, the people said, ‘Let us march’?”-Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, 1960. This is one of the quotes that […]
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The Timeless Scott Monty

While I had known Scott Monty beforehand (the photo above is from Blog World Expo 2008), my first clear memories of interacting with him stem from CES 2009. He was running social for Ford then, and he somehow got both the CEO and President of Ford to do video interviews with me at some blogger […]
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You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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In Need of a CESta

  I had a call with community member Dave Weinberg right after CES, and after I mentioned how exhausting it was, one of us came up with idea of the “CESta.” Dave seemed ready to launch a whole business around CES nap pods. Who’s investing? So, yes, I’m back from CES, and now I need […]
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What. A. Year.

  As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order: Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew […]
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