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Berky’s Marketing English – Web3 Edition

  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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Fair Questions

  What is the next generation of marketing leaders curious about? Instead of asking them, they asked me. But I have some questions for them in return. Last week, I joined my alma mater Binghamton University for their Networking Night where students pull up a virtual seat at the virtual tables of real, live alumni […]
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Your Best Marketing Advice

  What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]
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Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]
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Vote on Questions to Ask Google's Dylan Casey at TWTRCON

Today I'm interviewing Google Search Product Manager Dylan Casey (right) at TWTRCON, an event about the real-time Web. As a first, I&39;m sharing my questions in advance not just with Dylan, but with everyone. You don&39;t just get to see them – you get to vote on them. Go here: http://bit.ly/twtrconDC I can&39;t promise I&39;ll […]
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