Search Engine Marketing Archives - Page 9 of 16

Search Engine Marketing

Cuil-ing off the Volcanic Buzz

Yesterday, Google Trends called the buzz on Cuil-related searches "volcanic." Their PR team is brilliant, scoring press in all the major papers and trades by playing up the size of its index and how it’s run by ex-Googlers. Surely a couple disgruntled former employees are the ones who can overtake the Googleplex, right? I mean, […]

Written by David Berkowitz July 29, 2008November 26, 2020

Columns
Search Engine Marketing
Social Media

Kiss Your Registered Users Goodbye

Here’s today’s column, originally published in MediaPost: Kiss Your Registered Users Goodbye If a user registers on your site but does so through a third party, can you count her as one of your registered users? This isn’t a theoretical question. Publishers will have to ask this, and many related questions, as this era of […]

Written by David Berkowitz July 24, 2008November 26, 2020

Search Engine Marketing
Social Media
Technology
Video

Google's Video Speech Recognition Baby Steps

It’s about time. Google’s finally starting to use speech recognition for video search. I still don’t know why it hasn’t just acquired Blinkx and owned the market. Compared to YouTube, Blinkx would be a bargain, and they could monetize it better. Anyway, the rollout could hardly be more limited. It’s only for political speeches, and […]

Written by David Berkowitz July 15, 2008November 26, 2020

Search Engine Marketing
Trends

Don't Google Google.com on Google Trends

I’m checking out the new Google Trends feature where you can compare sites. I heard this was supposed to launch Tuesday so they jumped the gun. There’s great coverage in Search Engine Land and Mashable. With the new feature, you can supposedly compare unique visitor estimates over time for various sites, making Google trends compete […]

Written by David Berkowitz June 21, 2008November 26, 2020

Columns
Search Engine Marketing

SearchMonkey Apes The Chicken Co-op

Today’s column comes with some personal news. You’ll see it at the end, but I’ll be writing MediaPost’s Online Spin this summer, taking a hiatus from Search Insider after nearly four years. If you’re reading the columns here, I’ll still post them, but look for them on Thursday instead of Tuesday. Thanks for your readership; […]

Written by David Berkowitz June 10, 2008November 26, 2020

Search Engine Marketing

Too Much Monkeying Needed for Yahoo SearchMonkey

There’s some buzz brewing about Yahoo SearchMonkey. The idea’s that users can select custom search plug-ins to improve the search experience. It’s a misguided approach. Yahoo needs to improve the search experience for its users; most people aren’t going to work that hard. You can find the gallery of search plug-ins here. Yahoo recently blogged […]

Written by David Berkowitz June 9, 2008November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]

Written by David Berkowitz May 27, 2008November 26, 2020

Columns
Search Engine Marketing

Jakob Nielsen, What Are You Smoking?

Here’s today’s column, originally in MediaPost. Dear Jakob Nielsen, I almost missed the last newsletter you sent me, as it was delivered directly to my junk mail folder. Maybe Microsoft was so dismayed by your recent commentary that Outlook rebelled against you. Whatever the reason, I’m of two minds about your section on “What MS […]

Written by David Berkowitz May 13, 2008November 26, 2020

Columns
Mobile
Search Engine Marketing

Mobile, Local, Social, Invisible

This column appeared earlier this week in MediaPost. Trying to get people to care about privacy is like trying to get people worked up about the amount of fiber in their diet. Everyone knows they should do something, but hardly anyone wants to go out of their way. That may change when mobile adds a […]

Written by David Berkowitz May 8, 2008November 26, 2020

Columns
Search Engine Marketing

Stumbling Upon Discovery And Search

Here’s today’s Search Insider. I actually planned to write a new headline for it as this was a half-written working title, but I must have zoned out right before I sent it in. Here’s the column, originally in MediaPost and continuing in the extended entry. Stumbling Upon Discovery and Search “It pays to discover” may […]

Written by David Berkowitz April 29, 2008November 26, 2020

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Search Engine Marketing

Cuil-ing off the Volcanic Buzz

Don't Google Google.com on Google Trends

SearchMonkey Apes The Chicken Co-op

Too Much Monkeying Needed for Yahoo SearchMonkey

You Call That a Bribe?

Jakob Nielsen, What Are You Smoking?

Stumbling Upon Discovery And Search

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