Personal Social Action Social Media Showing Up The year was 1999. That fall, Binghamton University distributed t-shirts to seniors like me saying, “Class of 2000: Leaders of the New Millennium.” Given that the new millennium wouldn’t start until the year after we graduated, this specious claim should have been rephrased as “Class of 2000: Death Knell of the Millennium That Brought You […] Written by David Berkowitz January 20, 2021January 20, 2021
Newsletter Public Relations Social Media Trends How To Be Selfish One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […] Written by David Berkowitz January 13, 2021January 13, 2021
Newsletter Public Relations Social Media Trends The Best Time to Start a Community Reflecting on a year where Serial Marketers grew by more than 1,000 members and nearly tripled from the 700 it had in December, it begs the question: when’s the best time to start a community? The question came up when I was in a chat with Mac Reddin, founder of Commsor and Community Club. As we […] Written by David Berkowitz December 16, 2020January 1, 2021
Social Media The Clubhouse Dilemma I’ve been itching to write a piece about my early foray into Clubhouse, the “it” app that launched out of Silicon Valley this spring and has become the most coveted ticket since someone on Netxdoor said there were 10 containers of Lysol Wipes at the Walgreens on 28th and Park this April. And then came The Social Dilemma, that […] Written by David Berkowitz September 26, 2020November 26, 2020
Columns Media Social Media What's the Minimal Requirement to be Taken Seriously as a Media Company? The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I&39;ve clearly been a fan over the […] Written by David Berkowitz August 4, 2014November 26, 2020
Columns Social Media Should You Get Your Baby a Twitter Handle? A Look Ahead to 2026 I've been slow to post a few of my own bylines here, in part due to the reason referenced below — the newest addition to my family. As I take a bit of time for paternity leave, I&39;ll also be catching up and sharing some things I&39;ve meant to post. This post was originally published […] Written by David Berkowitz May 7, 2014November 26, 2020
Columns Social Media WhatsApp Recap: 5 Rules for a Post-Facebook World Thanks to some exciting recent personal news, I've been a bit behind with posting a few things here, but after Facebook announced its $19 billion acquisition of WhatsApp, I was able to bang out a few words for Ad Age on what this means.  Here&39;s my original versio of the column below (meaning: the version […] Written by David Berkowitz March 1, 2014November 26, 2020
Advertising Social Media Not Every Ad Has to be Social Got it? I had a few comments along those lines in this great story in Mashable, 4 Best Practices for Social Advertising, by Todd Wasserman:  Take a look at most advertising you see. Is it something you would want to pass on to a friend? No. That's because most ads are not entertaining in themselves, […] Written by David Berkowitz October 16, 2013November 26, 2020
Columns Social Media Video What Marketers Don’t Get about Vine This post originally ran in Ad Age Digital Next. The version below is somewhat different – more of a 'director&39;s cut&39; as I chose to restore some edits that were changed in the published piece. You can also read a second post on Ad Age with 8 Vine artists you need to follow. Marketers, repeat […] Written by David Berkowitz August 20, 2013November 26, 2020
Marketing Social Media eMarketer Looks at Feel-Good Effects of Real-Time Marketing eMarketer has a new report out on a topic near and dear to me, "Real-Time Marketing: Speeding Up the Creative Process" (read more about it in eMarketers&39; newsletter article on it).  The chart below, via GolinHarris, shows this real-time marketing thing may actually move the needle for brands, whichever needle marketers are looking to move. […] Written by David Berkowitz May 13, 2013November 26, 2020
