I just had the pleasure of doing a fun webcast with Shlomi Run of the Visual Storytelling Institute. He’s a kindred spirit, which I discovered when I caught his post, “Why User Generated Content Marketing is On the Rise and How to Harness Its Power with Visual Storytelling.” For this video, Shlomi and I discussed […]
Category: Social Media
When Will Facebook Find Its Voice?
A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here. When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]
What’s the Minimal Requirement to be Taken Seriously as a Media Company?
The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I've clearly been a fan over the […]
Should You Get Your Baby a Twitter Handle? A Look Ahead to 2026
I've been slow to post a few of my own bylines here, in part due to the reason referenced below — the newest addition to my family. As I take a bit of time for paternity leave, I'll also be catching up and sharing some things I've meant to post. This post was originally published […]
WhatsApp Recap: 5 Rules for a Post-Facebook World
Thanks to some exciting recent personal news, I've been a bit behind with posting a few things here, but after Facebook announced its $19 billion acquisition of WhatsApp, I was able to bang out a few words for Ad Age on what this means. Here's my original versio of the column below (meaning: the version […]
Not Every Ad Has to be Social
Got it? I had a few comments along those lines in this great story in Mashable, 4 Best Practices for Social Advertising, by Todd Wasserman: Take a look at most advertising you see. Is it something you would want to pass on to a friend? No. That's because most ads are not entertaining in themselves, […]
What Marketers Don’t Get about Vine
This post originally ran in Ad Age Digital Next. The version below is somewhat different – more of a 'director's cut' as I chose to restore some edits that were changed in the published piece. You can also read a second post on Ad Age with 8 Vine artists you need to follow. Marketers, repeat […]
eMarketer Looks at Feel-Good Effects of Real-Time Marketing
eMarketer has a new report out on a topic near and dear to me, "Real-Time Marketing: Speeding Up the Creative Process" (read more about it in eMarketers' newsletter article on it). The chart below, via GolinHarris, shows this real-time marketing thing may actually move the needle for brands, whichever needle marketers are looking to move. […]
Book Review: Return on Relationship by Ted Rubin and Kathryn Rose
Ted Rubin was kind enough to share a copy of his new book Return on Relationship, which he co-authored with Kathryn Rose. I’ve known Ted for years and have learned quite a bit from him, whether through seeing him present at several conferences or catching up with him one on one. He is undoubtedly one […]
Twitter Changes its Twune, but Object to the Lawsuit
I've got a new byline in Ad Age on the latest Twitter controversy, as a startup doesn't like how Twitter is changing course. The column begins: Twitter has made plenty of enemies this year, but one just took Twitter to court and won an opening battle. As tempting as it is to root for the […]