Social Media Archives - Page 11 of 43

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Search Engine Marketing
Social Media

Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]

Written by David Berkowitz October 5, 2011November 26, 2020

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Social Media

Marketers, Facebook Is Not About You

The mission statement doesn't include making life easier for brands. (from f8 2008; image credit: me) Marketers, Facebook is not about Youoriginally published in MediaPost&39;s Social Media Insider Facebook&39;s f8 event last week will have lasting ramifications for the network&39;s 800 million users. It will also have implications for brands, but the biggest takeaway should […]

Written by David Berkowitz September 28, 2011November 26, 2020

Fun
Social Media

Facebook News Feed Protest Posters Through the Ages

I keep seeing various forms of News Feed protest on Facebook, along with the backlash to the backlash. Here are a few more contributions: Facebook News Feed protest posters through the ages. You can find these on SlideShare, Flickr, and sequentially below.   Facebook News Feed Protest Posters Through the Ages View more presentations from […]

Written by David Berkowitz September 22, 2011November 26, 2020

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Mobile
Social Media

Why They Stopped Using Foursquare

originally published in MediaPost's Social Media Insider Why They Stopped Using Foursquare This may be shocking news, but not everyone&39;s actively managing their identities on 10 social networks and 50 location-based mobile services. Some early adopters have even reached a point where they feel they&39;ve been adopting a little too early. They&39;re the ones we&39;ll […]

Written by David Berkowitz August 30, 2011November 26, 2020

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Shopping and Retail
Social Media

The Seven Types of Mobile Social Commerce

The Seven Types of Mobile Social Commerce originally published in MediaPost’s Social Media Insider Until recently, I used to put mobile social commerce in the same category as Woody Allen’s blockbusters and Rick Perry’s bad hair days; it’s something that couldn’t possibly exist. When defining it properly and exploring the possibilities, though, it turns out […]

Written by David Berkowitz August 23, 2011November 26, 2020

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Social Media

The Boy Who Cried "Privacy Breach!"

This was originally published in MediaPost's Social Media Insider, and I was originally going to call it "Privacy, Shmivacy" but deferred to Aesop instead. Image source: knowyourapps.com. The Boy Who Cried "Privacy Breach!" Gather around for a story, boys and girls. Stop me if you&39;ve heard this one before. Once upon a time, there was […]

Written by David Berkowitz August 16, 2011November 26, 2020

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Social Media

Why Pinning is Winning

Why Pinning is WinningOriginally published in MediaPost's Social Media Insider What do Sophia Loren, 46 freezer meals for $96, chalkboard contact paper, a Hamilton Piping Rock watch, a baby hedgehog, and $39 corduroy pants have in common? They&39;re all some of the latest finds on Pinterest, the site behind the "pinning" craze stoking people&39;s passions […]

Written by David Berkowitz August 9, 2011November 26, 2020

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Mobile
Social Media

Sonar's Search for Your Second Degree

Sonar's Search For Your Second Degree originally published in MediaPost&39;s Social Media Insider Let&39;s play a game. I&39;m going to throw out a bunch of statements, each one of which builds on the one before it. Your score is the highest numbered statement that describes you. Be honest, as there&39;s no reward for having the […]

Written by David Berkowitz August 2, 2011November 26, 2020

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Social Media

The Infinite Moment of Truth

Some moments can last forever. As a marketer, you have the power to create such moments yourself. Are you ready for your moment of truth? You better be. The “moment of truth” concept has been around for years now. There are three you may have heard of so far, and I’ll make the case for […]

Written by David Berkowitz July 26, 2011November 26, 2020

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Social Media

Keep It Strategic, Stupid

360i Social Marketing Playbook Keep It Strategic, Stupid In 2011, do marketers and their trusty agencies really need a reminder to tie social marketing programs back to their overall marketing strategy and objectives? Yes. For Exhibit A, I present Google+. Right after Google+ launched, I wrote an FAQ covering what Google+ is and why it's […]

Written by David Berkowitz July 19, 2011November 26, 2020

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