Social Media Archives - Page 15 of 43

Columns
Personal
Social Media

Nine Days of Social Silence

In Buenos Aires, I made some new friends, but not through social media Nine days of Social Silenceoriginally published in MediaPost's Social Media Insider  For nine days, I was silent. The world heard not a tweet, not a Facebook post, not an email from me. This is the story of one man who went to […]

Written by David Berkowitz December 21, 2010November 26, 2020

Columns
Social Media

Fantastic, Made of Plastic, Videocastic

Originally published MediaPost's Social Media Insider Ever wonder what Barbie could teach you about social media? Maybe you haven&39;t, but Barbie got an upgrade lately in the form of a video camera built into her necklace. In her latest incarnation,Barbie Video Girl can give a few clues as to where social media is heading. Barbie Video […]

Written by David Berkowitz November 30, 2010November 26, 2020

Columns
Social Media

Foursquare Bets Beyond The BCC Set

  One of the most important decisions Foursquare's leadership has made was revealed last week. It&39;s one of those decisions that could determine if Foursquare becomes a footnote or a phenomenon. The only thing more incredible is that its future now will be determined by how consumers use old-fashioned grocery store loyalty cards. Before diving […]

Written by David Berkowitz November 23, 2010November 26, 2020

Columns
Social Media

Five Reminders For Social Media Marketers

Originally published in MediaPost's Social Media Insider   Five Reminders about Social Media Marketing View more documents from David Berkowitz. When Facebook announced its new messaging service yesterday, you had to listen closely if you wanted to hear what social network founder Mark Zuckerberg said about brands. He mentioned that 350 million of Facebook&39;s 500 […]

Written by David Berkowitz November 16, 2010November 26, 2020

Research
Social Media

So You Want to be a Social Strategist. Now What?

Update: I embedded the report below. Thanks to a heads up from Jeremiah Owyang, I was able to review Altimeter Group's new report, "Career Path of the Corporate Social Media Strategist," with enough time to share a few thoughts now that it&39;s released. Who should read it: Anyone who is a social media strategist (especially […]

Written by David Berkowitz November 10, 2010November 26, 2020

Columns
Games
Social Media

How Xbox Puts Connecting Into Kinect

Originally published in MediaPost's Social Media Insider Throughout Friday, the comments kept piling up on my Facebook photos: Sister: Dave…what is going on over there?? Friend: Huh? Colleague: What are these? I saw other people posting this kinect stuff today as well… Friend: Holy crap. THAT IS INTENSE!!! Colleague: My form is impeccable. Colleague: I […]

Written by David Berkowitz November 9, 2010November 26, 2020

Books
Social Media

12 Smart Things about "Empowered" by Josh Bernoff and Ted Schadler

I finished reading the book Empowered by Forrester Research's Josh Bernoff and Ted Schadler a few weeks ago, maybe longer, and I&39;ve been meaning to blog about it. At the time, it was information overload, and it was a bit hard to totally separate it from Bernoff&39;s previous work Groundswell and Charlene Li&39;s tome Open […]

Written by David Berkowitz November 8, 2010November 26, 2020

Columns
Mobile
Social Media

Are Mobile and Social Best Practices the Same?

Originally published in MediaPost's Social Media Insider It&39;s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile&39;s keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody […]

Written by David Berkowitz November 5, 2010November 26, 2020

Campaigns
Columns
Social Media

Attack Of The 50-Foot Faces

Originally published in MediaPost’s Social Media Insider Where were you the morning of Thursday, October 21, 2010? I happened to be in a series of meetings. Yet if you were walking down a certain street in Singapore, you would have seen my face projected on to the side of a building, clearly visible in […]

Written by David Berkowitz October 26, 2010November 26, 2020

Columns
Conferences and Events
Social Media

Scenes from a Social Media Face-Off

Originally published in MediaPost's Social Media Insider How do you share insights from nine panelists spending 50 minutes discussing what works with social media? You don&39;t. But given that I was one of the nine, I can at least share one person&39;s perspectives, including answers to questions that weren&39;t even asked. Last week, I joined […]

Written by David Berkowitz October 19, 2010November 26, 2020

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