Social Media Archives - Page 21 of 43

Books
Social Media

Book Review – dberkowitz, the Microbiography – by Twitter, 140bio, and David Berkowitz

"A page tweeter." – Evan Williams "Like Twitter, but on paper." – Jack Dorsey "So many characters, and yet so little characterization." – Biz Stone "Shaqulous." – @The_Real_Shaq Yes, these are some of the reviews I'd love to get for my new book.   Oh, did I not mention I was published? It&39;s quite the […]

Written by David Berkowitz December 23, 2009November 26, 2020

Columns
Social Media

Ten Ways Social Media Changed Our Thinking in 2009

Image via Wikipedia Originally published in MediaPost's Social Media Insider All the top trend lists this year have been a blur. There&39;s lots of talk of Twitter and Michael Jackson, but I wanted to dive deeper and think about what we really learned. In many ways social media managed to change our thinking about what […]

Written by David Berkowitz December 22, 2009November 26, 2020

Columns
Mobile
Social Media

Cat-Painting A Mobile Social Future

“I’m going to write my next column on Cat Paint,” I told my wife. She asked, “Is it about how you’ve become a twelve-year-old girl?” Perhaps. But in a season of social media breakthroughs and brouhahas — Facebook Connect surpassing 60 million active users, Google and Yahoo rolling out real-time search, Facebook’s privacy overhaul, […]

Written by David Berkowitz December 15, 2009November 26, 2020

Columns
Culture
Fun
Social Media

Kosher Ham's Jewdar Tell-All

Originally published in MediaPost's Social Media Insider   It&39;s one of the most critical, controversial issues of our time. It&39;s been the subject of more columns than MySpace. Even the Talmud, the great repository of Jewish debate and wisdom, is at a loss to comment on it. Yes, in what&39;s undoubtedly the greatest miracle since […]

Written by David Berkowitz December 8, 2009November 26, 2020

Columns
Social Media

Retweetable Ads: The Dream That Never Dies

Originally published in MediaPost's Social Media Insider   It sounds so perfect: you put a "share this" button in a banner ad and suddenly even stodgy, old display media becomes social media. Pay for the impressions and get the viral effect as a bonus. It&39;s the future of advertising! There are just two catches to […]

Written by David Berkowitz December 1, 2009November 26, 2020

Columns
Marketing
Social Media

Six Questions for 100 Metrics

What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we&39;ll focus on six of them now: Who, What, Where, When, Why, and How. Last week, we looked at 100 ways to measure social media, a master […]

Written by David Berkowitz November 24, 2009November 26, 2020

Marketing
Social Media

The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media

As another way to look at the 100 ways to measure social media, I've broken it out into how the metrics answer six key questions: Who, What, Where, When, Why, and How. I welcome your thoughts on this in the comments and look forward to exploring more ways to organize this. WHO – Who interacted? […]

Written by David Berkowitz November 23, 2009November 26, 2020

Columns
Social Media

100 Ways to Measure Social Media

Originally published in MediaPost's Social Media Insider If there&39;s anyone out there left who says you can&39;t measure social media, here are a hundred answers. At most of the events I&39;ve been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That&39;s where this […]

Written by David Berkowitz November 17, 2009November 26, 2020

Columns
Conferences and Events
Social Media

Spitting & Twitting – plus more on WineTwits in Social Media Insider

Originally published in MediaPost’s Social Media Insider It’s tempting to say the best thing about the wine-tasting event Spit & Twit was the name, and maybe it was, but what made an even bigger impression was how social media is changing the nature of real-world events. It also showed the limitations of being digitally and […]

Written by David Berkowitz November 12, 2009November 26, 2020

Conferences and Events
Social Media

Exclusive Interview with WineTwits Founder Stephen Gilberg on Spit and Twit

I had the pleasure of attending the Spit & Twit wine tasting yesterday hosted by City Winery and WineTwits. A column on the event will be running in MediaPost’s Social Media Insider, which includes a bit of the interview with WineTwits founder Stephen Gilberg. The full interview runs exclusively here: David Berkowitz: What exactly makes […]

Written by David Berkowitz November 9, 2009November 26, 2020

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