Social Media Archives - Page 23 of 43

Columns
Personal
Social Media

What A Camp Counselor Can Teach You about Social Media

Today's column channels some fun camp memories. I was walking through Madison Square Park on the way to work and saw a woman with two kids in matching blue t-shirts, and suddenly I was back – metaphorically – at Beth El. One personally gratifying experience in writing this was realizing how many of those memories […]

Written by David Berkowitz August 25, 2009November 26, 2020

Social Media

Debating Guy Kawasaki on Whether to Retweet Yourself

Guy Kawasaki talks about the value of retweeting yourself on OPEN Forum. He writes about the traffic he’s been able to drive by retweeting, or reposting the same link several times periodically over a couple days. He notes: Fast forward to today. While there is still kumbaya going on via Twitter, many people are now […]

Written by David Berkowitz August 18, 2009November 26, 2020

Columns
Social Media

Killing the Killer Conspiracies

This guy&

Written by David Berkowitz August 18, 2009November 26, 2020

Advertising
Columns
Social Media

The Social Graph Ad Targeting Buyer's Guide

Social Graph by Rafiq Phillips via Flickr From today&39;s Social Media Insider in MediaPost The Social Graph Ad Targeting Buyer's Guide The "what&39;s next" in ad targeting is well upon us: targeting consumers based on their social graphs. If you&39;re an advertiser or you represent one, you may have tried targeting consumers based on when […]

Written by David Berkowitz August 11, 2009November 26, 2020

Search Engine Marketing
Social Media

A Couple Quick Thoughts on Facebook's FriendFeed Acquisition

I'll save writing a custom post on this as I&39;m on the road at an event at the moment (surprise), but between some train rides and cocktail hours I managed to share a few thoughts in Ad Age and BusinessWeek.  In BusinessWeek, I basically make FriendFeed sound like search crack for marketers. I think the […]

Written by David Berkowitz August 10, 2009November 26, 2020

Columns
Social Media

CPSA (Cost Per Social Action): The New Pricing Model for Social Media?

Originally published in MediaPost's Social Media Insider. I&39;d love your comments below. CPSA: The New Pricing Model For Social Media? What&39;s the best way to price social media advertising or marketing programs? That&39;s one of those questions that screams for the ever-honest "it depends" answer. Maybe that&39;s because we need a new pricing model. Let&39;s […]

Written by David Berkowitz August 4, 2009November 26, 2020

Arts and Entertainment
Social Media

Flickr Comments Stir Hatred – It’s Time to Speak Out

This post isn’t funny. I’ve covered “Jewdar” in a couple recent posts, rather jokingly noting advertisers on Facebook trying to target people based on their religion, an option not available to these advertisers so it leads to some funny situations, and some tongue in cheek musings about it all. For the second time in a […]

Written by David Berkowitz July 29, 2009November 26, 2020

Advertising
Columns
Social Media

The J-Files: Jewdar Theories

Everyone seems to have a theory on Jewdar.   Last week, I&0160; chronicled a resurgence in the mysterious religious ad targeting on Facebook. Facebook confirmed my suspicion about the limits of ad targeting on the social network. A spokesperson told me, "We don't extend the capability to target by religion. Therefore, advertisers cannot target users […]

Written by David Berkowitz July 28, 2009November 26, 2020

Social Media

Turning the Tables with Tim Sanders – The Twitter Twinterview

I’ve interviewed Tim Sanders twice, both times when I was at eMarketer. On his press section, he even has my Q&A with him about his book The Likeability Factor (great read, though for a Sanders newbie I’d recommend first reading Love is the Killer App, my personal favorite). In a fun twist, Tim Sanders called […]

Written by David Berkowitz July 23, 2009November 26, 2020

Social Media

Facebook's Response to Jewdar Targeting

Yesterday, I mused about the Jewdar on Facebook – where advertisers kept targeting me based on my religion, even though such option didn't seem to be available. Right as the post went live, someone from Facebook told me: We don’t extend the capability to target by religion.  Therefore, advertisers cannot target users based on their […]

Written by David Berkowitz July 22, 2009November 26, 2020

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