Social Media Archives - Page 24 of 43

Columns
Social Media

Oy! Facebook's Jewdar Returns – Social Media Insider

Today's Social Media Insider… Why is it that the most egregious ethnic profiling I&39;m subjected to is on Facebook? Consider the reelection campaign from New York City Mayor Michael Bloomberg. I receive brochures from him in the mail at least weekly, all targeting me as someone likely to be of a certain demographic or interested […]

Written by David Berkowitz July 21, 2009November 26, 2020

Columns
Food and Drink
Social Media
Trends

The Truck Stops Here

Here's today&39;s Social Media Insider, originally published in MediaPost. Photo credit: Me. In the future, will all of our restaurants turn into roving trucks? You may not ask yourself that question every day, but answering it will reveal a few things about the evolution of social media. This megatrend of trucks serving gourmet food is […]

Written by David Berkowitz July 14, 2009November 26, 2020

Campaigns
Columns
Social Media

Google CPG Blog Guest Post on 4 Questions for Social Media Marketing Success

Let’s Ask Four Questions, via the Weighty Matters Blog A quick note: I have a guest post on Google’s official CPG blog today, a new one for me. I’ve been focused on this vertical quite a bit more lately so if you are doing some interesting work helping consumer packaged goods brands engage with consumers […]

Written by David Berkowitz July 13, 2009November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Social Media

The Fastest Way To Lose Money: The Western Union Scam That Keeps Plaguing Facebook

An even worse brand endorsement than the Western Union Scam, with apologies to Getty Images and Pepsi Here’s today’s column, originally from MediaPost, with more information on the scam alert I recently discussed.Oh, and MediaPost butchered my title – not the first time. They changed it to “SocialMedia: The Fastest Way to Lose Money?” I […]

Written by David Berkowitz July 7, 2009November 26, 2020

Social Media

Facebook Explains Its New Privacy Settings

If you’re a hardcore privacy wonk or Facebook addict, you’ll probably appreciate Facebook’s presentation below on explaining the new privacy settings it’s rolling out. Facebook doesn’t get enough credit for all it has done in the privacy space (though I have applauded them at least as far back as two years ago). These changes all […]

Written by David Berkowitz July 1, 2009November 26, 2020

Columns
Conferences and Events
Social Media

Six Ways to Improve Conferences

Try to keep these people engaged (140 Characters Conference by David Berkowitz via Flickr) Today's Social Media Insider, originally published in MediaPost In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They weren&39;t evenly dispersed; May brought a stretch of four events in […]

Written by David Berkowitz June 30, 2009November 26, 2020

Columns
Social Media

A Playbook for Planning Ahead – Behind the Scenes of Marketing the Social Marketing Playbook

I was traveling this week so I didn't get to post this week&39;s Social Media Insider until now. The column appears after the embedded Playbook, which you can freely download and share.360i Social Marketing Playbook One of the best lessons you can learn while engaging with social media is that you can never plan too […]

Written by David Berkowitz June 26, 2009November 26, 2020

Conferences and Events
Social Media

140 Characters Conference Panel: Video Edition

For what should be the end of my 140 Characters Conference coverage, I’ve posted the video from my session. You can find a lot more at Blip.TV. Lastly, you can read one more recap I posted on 360i’s blog, covering the event in less than 1,400 characters. "twitter as the GPS for the Greater Social […]

Written by David Berkowitz June 22, 2009November 26, 2020

Conferences and Events
Social Media

140 Characters Conference Multimedia Recap

It was an honor to be part of Jeff Pulver’s first 140 Characters Conference. I’m still trying to figure out what it was, what happens, and what it means. It was a two day conference on Twitter, one of a bunch of Twitter conferences going on. If you consider going in the future, know that […]

Written by David Berkowitz June 19, 2009November 26, 2020

Columns
Social Media

Fresh Eyes on Social Media

Here's today&39;s Social Media Insider originally published in MediaPost If you think you&39;ve read everything you need to know about social media, maybe you should get your eyes checked. When you go, with any luck your optometrist will be Nathan Bonilla-Warford, O.D. in Tampa, Florida, as he can teach you a few things. Nathan reached […]

Written by David Berkowitz June 16, 2009November 26, 2020

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