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  1. Conferences and Events
  2. Social Media

Josh Bernoff on Tapping Social Technologies at IAB Marketplace: Social Media

This is coverage from IAB’s Marketplace; Social Media event Josh Bernoff: Co-author, Groundswell, SVP Idea Development at Forrester Research Tapping Social Technologies “Social is always an ongoing activity.” – Stop thinking about it as a campaign Spending on social marketing will increase Customers are talking to each other. “The only way to succeed is to […]
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  1. Conferences and Events
  2. Social Media
  3. Tools and Tips

The Top 11 Twitter Tools – Links and Presentation from Brandhackers Meetup

On Monday night, I had the pleasure of presenting on Twitter tools and best practices at the Brandhackers Meetup in NY with Greg Galant. View the presentation via SlideShare (click through to see the full size), which includes an intro before the tools and best practices after. And if you’re so inclined, you can find […]
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  1. Conferences and Events
  2. Social Media

Tyson Using Social Media to Build Community around Hunger

Most people probably associate Tyson Foods with chicken. Tyson wants you to think of hunger relief, and they’re using social media to help them do so. Tyson Foods Director of Corporate Community and Public Relations Ed Nicholson discussed how it works in his presentation “Tyson: Study: Tyson: Tweeting & Feeding With Social Media” at BDI’s […]
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  1. Blogging
  2. Conferences and Events
  3. Social Media

Coca-Cola Brings Conversations to BDI's Social Communications: The Case Studies

This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]
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  1. Advertising
  2. Columns
  3. Conferences and Events
  4. Social Media

Self-Help with Facebook's Self Service Ads

Here's today&39;s latest Social Media Insider from MediaPost. You can see more discussion of these ads in the previous post. The self-service ad model may not be the secret to Facebook&39;s future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. If you talk to Facebook&39;s […]
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