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  2. Social Media

User-Generated Content Measurement Presentation from Digital Media Measurement and Pricing Summit

I had a great time at Strategy Institute’s Digital Media Measurement & Pricing Summit this week. It was a bit of a sleeper, one where I wasn’t too sure what to expect, but they had some very strong speakers (including a commanding keynote from Canoe Ventures CEO David Verklin) and a great bunch of client-side […]
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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: Socially Awkward: Using Social Media in Difficult Client Categories

Image via Wikipedia Socially Awkward: Using Social Media in Difficult Client Categories Dorothy Wetzel, Partner, Chief Marketing Extrovert, Extrovertic Seth Ginsberg, President, TGI Healthworks Moderator: Catharine P. Taylor, Columnist, MediaPost Here's the last panel of the day from the whirlwind of OMMA Social. Amazing to think it&39;s nearly 5pm already – today flew by. Dorothy: […]
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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: The Personal CPM: Quirky Idea or Future Marketing Reality?

Li by Thomas Hawk via Flickr The Personal CPM: Quirky Idea or Future Marketing Reality? Moderator: Charlene Li, Founder, The Altimeter GroupDavid Honig, Co-Founder, Media6DegreesJoe Marchese, President, SocialVibeJamie Tedford, Founder/CEO, Brand NetworksEric Wheeler, CEO, 33Across Q: Something about the social graph. Charlene's mic isn&39;t working well. Eric: With media, it&39;s about the connections between people […]
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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: Seen But Not Heard; When Is It Appropriate for Brands to Simply Listen?

Cover of Listen Seen But Not Heard; When Is It Appropriate for Brands to Simply Listen? Moderator: Cory Treffiletti, President/ Managing Director, Catalyst:SF Shane Ginsberg, Executive Director, Global Business Development, Organic Gary Goldhammer, Senior Vice President & Director, Client Services West, Edelman Digital Martin Green, COO, meebo Matt Sanchez, CEO, VideoEgg Rich Ullman, SVP of […]
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  1. Conferences and Events
  2. Social Media
  3. Technology

Ford President of the Americas Mark Fields on In-Car Digital and Social Technology

Image via Wikipedia I've been holding back on one more Ford post, as I wanted to get something up on Advertising Age&39;s DigitalNext blog where I&39;ve joined as a regular contributor. There, you can find excerpts of my interview with Ford President of the Americas Mark Fields; it&39;s a more bite-sized highlight reel and you […]
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