Social Media Archives - Page 37 of 43

Marketing
Social Media

Facebook Marketing: A Marketer and Member Speakers

In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how […]

Written by David Berkowitz November 9, 2007November 26, 2020

Social Media

SocialMeter Lives! (Thanks, Bri)

The useful tool SocialMeter had died awhile back, and I even tried using it this week to no avail. The commenter "Bri" kindly noted it’s back at its original site, socialmeter.com. Thanks for the update.

Written by David Berkowitz November 8, 2007November 26, 2020

Social Media

Do You Find Facebook's New Ads Creepy? – UPDATE x2

UPDATE: It turns out the post below was blocked because of the copyright infringement with using the cover that I ripped from Amazon (mea culpa). Check back here for the post with the new ad, which Facebook is running. UPDATE 2: I retract my mea culpa. Facebook censored my latest ads too, albeit only after […]

Written by David Berkowitz November 7, 2007November 26, 2020

Social Media

Facebook's Punctuation Police

Apparently Facebook doesn’t approve of how I punctuate. The nerve. I’m testing out their new ad system today (your feedback welcome), and they told me, "The text of your ad cannot contain 2 punctuation marks/signs in a row." Ouch. Screenshot below (click for full size). It turns out you also can’t say the word "shit" […]

Written by David Berkowitz November 7, 2007November 26, 2020

Social Media

Facebook Ad News: Not So Light Reading

I’m still digesting all the Facebook news. Here’s a roundup of coverage with excerpts (currently being updated; check back for more).Official Releases from Facebook: Facebook Ads overview: "Today, Facebook Ads launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread […]

Written by David Berkowitz November 6, 2007November 26, 2020

Conferences and Events
Social Media

Clay Shirkey at NYLS Amateur Hour

Clay Shirkey, Adjunct Professor, New York University Interactive Telecommunications Program, is the keynote at NYLS Amateur Hour. “We’re living through the largest increase in expressive capability in the history of the human race.” * Printing press * Telegraph/telephone * Published media/recorded media (film, records) * Broadcast * Internet The one that doesn’t fit is the […]

Written by David Berkowitz November 2, 2007November 26, 2020

Social Media

Plaxo, Blog Pitching, Marketing Machine

I’m just back from Digital Hollywood – see Adam Broitman’s blog for some coverage; he was on my panel, which may make for some good fodder for next week’s column. It’s been tough keeping on top of everything so I’m lumping a few things together today. Tomorrow I’ll be at New York Law School’s Amateur […]

Written by David Berkowitz November 1, 2007November 26, 2020

Social Media

My Social Network Moment of Irony

I’ve recently been working with someone at Facebook who sent me a connection invite – on LinkedIn. Maybe I’m reading too much into it, but for me it sums up how the Web is much more about symbiosis and a rising tide rather than cannibalism.

Written by David Berkowitz October 31, 2007November 26, 2020

Columns
Social Media

Searching Facebook by the Numbers

Sometimes the most fun I have with columns is when I spend hours just searching for stuff. Here, I searched for user interests on Facebook and had some fun, especially when I decided to drill down to the political leanings of Hannah Montana fans, and then see how Montana-based fans of Hannah Montana compared with […]

Written by David Berkowitz October 30, 2007November 26, 2020

Social Media

Twitter Podcast Volley: Take That, Jeremiah!

Last week was so nuts, I never got around to posting the podcast debate about Twitter that I had with Jeremiah Owyang, who did such a generous writeup on his blog. It’s a great way to start your week – read Jeremiah’s blog now. The Twitter debate was run by Paul Dunay, one of the […]

Written by David Berkowitz October 29, 2007November 26, 2020

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