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Berky’s Marketing English – Web3 Edition

The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]

Written by David Berkowitz January 28, 2022February 3, 2022

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Mo’ Meta Blues

I was at Upstream’s NFT Week mixer last night, which I sponsored through the $CMO coin brand, and I spent most of the event talking about crypto with a pastor from Memphis who was in town for the week. This has the makings of a great column, but it turns out there was a little less conversation […]

Written by David Berkowitz November 5, 2021November 5, 2021

Emerging Media
In the Press
Innovation
Media
Mobile
Social Media

Facebook, or Change

Small change sometimes leads to revolution, but often it barely gets you a dollar. Caroline, or Change is a small musical about change small and big. Mostly small, though. The second character we meet is the washing machine that Caroline, the maid for a barely middle class Louisiana Jewish family in 1963, spends much of […]

Written by David Berkowitz October 27, 2021October 28, 2021

Blogging
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Crawl on Your Belly

There’s a moment in Jerry Seinfeld’s book Is This Anything?, which I just listened to on Audible (narrated by the author), that must be the least funny segment, but for me, it’s the most memorable. In the book, he retells more than 400 of his jokes spanning five decades, and he introduces each decade with […]

Written by David Berkowitz October 21, 2021October 28, 2021

Conferences and Events
Emerging Media
Fun
Personal
Public Relations
Social Action
Social Media

Find. Your. Club.

Are you on Clubhouse? Are you on there all the time? Did you try it and leave the club? Are you looking for an invite? (More on that in a minute.) Here’s what I can tell you about your answer to any of those questions: It doesn’t matter. Well, you matter to me. I care […]

Written by David Berkowitz February 10, 2021February 10, 2021

Campaigns
Innovation
Search Engine Marketing
Social Media
Technology

Refer Madness

I’ve been thinking a lot about referrals lately. I shared a story about that topic on LinkedIn last week and will include it here in full to save you a click (skip further below if you caught it already though; there’s more): — A short while back, a friend referred a consulting opportunity my way. When […]

Written by David Berkowitz February 3, 2021February 3, 2021

Personal
Social Action
Social Media

Showing Up

The year was 1999. That fall, Binghamton University distributed t-shirts to seniors like me saying, “Class of 2000: Leaders of the New Millennium.” Given that the new millennium wouldn’t start until the year after we graduated, this specious claim should have been rephrased as “Class of 2000: Death Knell of the Millennium That Brought You […]

Written by David Berkowitz January 20, 2021January 20, 2021

Newsletter
Public Relations
Social Media
Trends

How To Be Selfish

One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […]

Written by David Berkowitz January 13, 2021January 13, 2021

Newsletter
Public Relations
Social Media
Trends

The Best Time to Start a Community

Reflecting on a year where Serial Marketers grew by more than 1,000 members and nearly tripled from the 700 it had in December, it begs the question: when’s the best time to start a community? The question came up when I was in a chat with Mac Reddin, founder of Commsor and Community Club. As we […]

Written by David Berkowitz December 16, 2020January 1, 2021

Social Media

The Clubhouse Dilemma

I’ve been itching to write a piece about my early foray into Clubhouse, the “it” app that launched out of Silicon Valley this spring and has become the most coveted ticket since someone on Netxdoor said there were 10 containers of Lysol Wipes at the Walgreens on 28th and Park this April. And then came The Social Dilemma, that […]

Written by David Berkowitz September 26, 2020November 26, 2020

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