Technology Archives - Page 9 of 13

Mobile
Technology

Why Refresh Will Be One of Your Favorite Mobile Apps

Have you tried the app Refresh? It's iOS only right now, though Android is coming. It is now one of the apps I use most, right up there with Foursquare and TripIt, and more than some like Instagram.  The gist is that you sync up a bunch of accounts (Facebook, Foursquare, Gmail, Meetup, Evernote, AngelList, […]

Written by David Berkowitz November 11, 2013November 26, 2020

Columns
Mobile
Technology

Learning the Future of Social Media from a 10-Year-Old Girl

You know what this image is?  It's a Snapchat. Of a Gameboy iPhone case (not a real Gameboy). With Pac-Man drawn on it. By a 10-year-old girl.&0160; I&39;ve received a few of these kinds of Snapchats. A lot of others are of this girl eating stuff. She likes dessert. She&39;s a 10-year-old. I like dessert […]

Written by David Berkowitz October 8, 2013November 26, 2020

Conferences and Events
Technology

Marketing in the Age of the Cyborg Consumer

I’m writing this from Istanbul, Turkey where I’m giving a keynote at IPZ 2013. This talk, Marketing in the Age of the Cyborg Consumer, takes a look at wearable technology and computing, and then envisions where marketing fits in. This is a topic that will evolve quickly, and there’s a lot to learn. One thing […]

Written by David Berkowitz September 12, 2013November 26, 2020

Columns
Technology

Gesture Control Takes One Very Small Leap for Man

This column of mine was originally published in Ad Age Digital Next Gesture Control Takes One Leap Forward, One Step Back After months of delays, Leap Motion finally has delivered its gesture-recognition hardware to customers who pre-ordered it (I ordered mine 14 months ago). Did Leap just do for gesture-controlled screens what Apple did for […]

Written by David Berkowitz August 6, 2013November 26, 2020

Conferences and Events
Technology

26 Reasons You’ll Love the Future – From A to Z

t  26 Reasons You&39;ll Love the Future – From A to Z from David Berkowitz I recently had the pleasure of joining a webinar series by renowned analyst Lou Kerner, where I joined tech superstar Robert Scoble and Ryse founder Mark Silva in sharing some thoughts on consumer and advertising technology. My presentation – an […]

Written by David Berkowitz August 5, 2013November 26, 2020

Advertising
Books
Emerging Media
Technology

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […]

Written by David Berkowitz May 28, 2013November 26, 2020

Columns
Technology

Why Should Marketers Care about the Age of the Cyborg?

I've got a new post in Ad Age about a subject we&39;ll be hearing plenty more about in the coming decade: humanity&39;s cyborgization, and how advertisers are learning from actuaries. The post starts: You might know how much an impression&39;s worth for your brand. Perhaps you can estimate the value of a click, or social […]

Written by David Berkowitz May 2, 2013November 26, 2020

Flubs, Gaffes, and Blunders
Technology

How Do Brands View Vendor Pitches?

Digiday has a fantastic post this week featuring Brian Maynard, director of marketing for Jenn-Air at Whirlpool, on what he thinks of vendors pitching him all the time. It seems like every single vendor knows how to find him: I can tell you that every day, every single day, I receive somewhere between 50-75 touches […]

Written by David Berkowitz October 31, 2012November 26, 2020

Emerging Media
Technology
Video

Startup Outlook 6 Live with 5 Great Video Technology Companies

360i's Startup Outlook is back for October, this time focusing on companies changing how we watch video and use it for marketing: Broadcast for Friends from Ustream,&0160;SundaySky,&0160;Tout,&0160;Viddy&0160;and&0160;VideoGenie. Read and download the report directly here, sign up for updates at StartupOutlook.com, and catch a detailed recap on 360i&39;s blog.&0160;

Written by David Berkowitz October 30, 2012November 26, 2020

Emerging Media
Technology

Watch the Video Version of This Blog, via Wibbitz

Okay, it's not Star Wars. But it&39;s compelling enough in terms of technology, with Wibbitz creating a video edition of any site or RSS feed. Play the video below. Presumably this prototype will keep getting better and thus more useful. As of now, there are already a number of ways to customize the video, including […]

Written by David Berkowitz October 26, 2012November 26, 2020

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Technology

Why Refresh Will Be One of Your Favorite Mobile Apps

Learning the Future of Social Media from a 10-Year-Old Girl

Marketing in the Age of the Cyborg Consumer

Gesture Control Takes One Very Small Leap for Man

26 Reasons You’ll Love the Future – From A to Z

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

Why Should Marketers Care about the Age of the Cyborg?

How Do Brands View Vendor Pitches?

Startup Outlook 6 Live with 5 Great Video Technology Companies

Watch the Video Version of This Blog, via Wibbitz

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