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Hardware to Nowhere

   I don’t need glasses normally, and I don’t need AI glasses either Writing this initially with pen and paper on a bus ride accompanying more than 100 4th graders on an overnight school camping trip, it’s a fitting time to reflect on why I’ve turned three AI-powered hardware devices in the past month or so. […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]
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When AI Came for Camelot

King Arthur Baking is no match for ChatGPT. Who’s next? The latest victim of the generative AI era? King Arthur. No, not the legendary figure who, if he lived, has been dead for 1,487 years (source: Perplexity.ai). I meant the bakers. Since the pandemic started, they’ve guided millions of home-based bakers (and probably quite a […]
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An Open Letter to the Fractional Movement

Who’s belittling what? Since I launched FOAF nearly a year ago, I’ve received all kinds of feedback – praise, skepticism, constructive and non-constructive criticism, offers to help, and so much more. But I never received a message like the one that arrived in my LinkedIn inbox this week, and it’s one I must respond to. […]
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Win Every AI Argument

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Generated by Microsoft Copilot “So now I know when people say they’re going to therapy in Brooklyn, they mean a wine bar.” That’s a zinger I wrote in my notebook while speaking on a panel, Demystifying AI, with the Brooklyn Chamber of Commerce this week.  I wrote it […]
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The 9 Stages of Coping with Client Loss

How to manage when it all falls apart Brought to you by: BlueDot’s AI-powered Google Meet assistant—————————————————- It’s a rare Monday column. I fell behind on getting this right for Friday, and I’ll just publish this one before the end of the year. Working for yourself or running your own business? Losing a client can be […]
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