fbpx
Linkedin Twitter

Tools and Tips

  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Campaigns
  5. Columns
  6. Community
  7. Conferences and Events
  8. Culture
  9. Customer Service
  10. Emerging Media
  11. In the Press
  12. Innovation
  13. Jobs
  14. Marketing
  15. Media
  16. Mobile
  17. Newsletter
  18. Personal
  19. Professional
  20. Public Relations
  21. Research
  22. Search Engine Marketing
  23. Shopping and Retail
  24. Social Action
  25. Social Media
  26. Technology
  27. Tools and Tips
  28. Trends

It’s Always about People

  As I first wrote this, I was returning from a dinner event celebrating the anniversary of a friend’s PR firm. Then, I went on Twitter and saw news story after news story about changes that will affect people’s lives. Those changes are unfolding as I write this now. Twitter sometimes seems like it’s all about […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Community
  8. Conferences and Events
  9. Customer Service
  10. Emerging Media
  11. Health and Science
  12. In the Press
  13. Innovation
  14. Marketing
  15. Media
  16. Mobile
  17. Newsletter
  18. Professional
  19. Research
  20. Search Engine Marketing
  21. Social Action
  22. Social Media
  23. Technology
  24. Tools and Tips
  25. Trends

How Not to Train Your AI

  “A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best idea to let my eight-year-old sit down with me late at night and burn through my first batch of search credits on Dall-E 2, OpenAI’s AI-powered image generation app. And yet… I combed through my search results.­­ […]
Written by
  1. Blogging
  2. Books
  3. Campaigns
  4. Columns
  5. Community
  6. Conferences and Events
  7. Customer Service
  8. Emerging Media
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Professional
  17. Public Relations
  18. Research
  19. Search Engine Marketing
  20. Social Media
  21. Technology
  22. Tools and Tips
  23. Trends

OKRs & the Freedom to Fail

  I was away last week at a conference where I wasn’t speaking or blogging or Instagramming. Yes, really. It was an unusual treat for me, as it was a rare opportunity where I could focus on professional development. The event was the Global Member Meeting for Forrester’s Analyst Relations Council, a peer networking and edution group […]
Written by
  1. Blogging
  2. Culture
  3. Flubs, Gaffes, and Blunders
  4. Health and Science
  5. Media
  6. Mobile
  7. Newsletter
  8. Personal
  9. Public Relations
  10. Social Action
  11. Social Media
  12. Technology
  13. Tools and Tips
  14. Travel
  15. Trends

A Living Will for Digital Media 

  Thanks to our supporter, Bottom Line Having gone to two funerals over the past month, I’ve been forced to confront mortality more than usual lately, so now you’re coming along for the ride. Naturally, on the ride out to the second of the burials, I began to wonder, “Can I get a column out of […]
Written by
  1. Blogging
  2. Campaigns
  3. Innovation
  4. Marketing
  5. Media
  6. Mobile
  7. Newsletter
  8. Research
  9. Social Action
  10. Social Media
  11. Technology
  12. Tools and Tips

Do You Take This Brand?

  Take your seats, everyone, and we shall begin. We are gathered here on this blessed today to pay witness to one of the most glorious acts of humanity, the launch of a new brand. This is what happens when two brands with their own histories, identities, and style guides come together and declare that […]
Written by
  1. Blogging
  2. Books
  3. Campaigns
  4. Columns
  5. Community
  6. Emerging Media
  7. In the Press
  8. Innovation
  9. Jobs
  10. Marketing
  11. Media
  12. Mobile
  13. Newsletter
  14. Personal
  15. Professional
  16. Public Relations
  17. Research
  18. Search Engine Marketing
  19. Social Action
  20. Social Media
  21. Tools and Tips
  22. Trends

The Best Connection Request Ever or… Memoirs of a Maker

As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Campaigns
  5. Columns
  6. Community
  7. Conferences and Events
  8. Culture
  9. Emerging Media
  10. Flubs, Gaffes, and Blunders
  11. Fun
  12. Games
  13. In the Press
  14. Innovation
  15. Marketing
  16. Media
  17. Mobile
  18. Newsletter
  19. Personal
  20. Research
  21. Search Engine Marketing
  22. Social Action
  23. Social Media
  24. Technology
  25. Tools and Tips
  26. Trends
  27. Video

Is TikTok the New Google?

  The Product Hunt newsletter headline as I write this is “TikTok as a Search Engine.” The Hustle went with a similar theme this week – “Google’s got competish.” Adorbs. The crux: Alphabet is touting how TikTok and Instagram are popular search engines for younger consumers, and per the logic of American-style capitalism, this benefits Alphabet by […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Emerging Media
  8. In the Press
  9. Innovation
  10. Jobs
  11. Marketing
  12. Media
  13. Mobile
  14. Newsletter
  15. Public Relations
  16. Research
  17. Search Engine Marketing
  18. Social Action
  19. Social Media
  20. Technology
  21. Tools and Tips

Verses Uni, Meta & Multi

  Doctor in Brooklyn: Why are you depressed, Alvy? …Alvy (age 9): The universe is expanding.Doctor: The universe is expanding?Alvy: Well, the universe is everything, and if it’s expanding, someday it will break apart and that would be the end of everything!Alvy’s Mom: What is that your business? … What has the universe got to do […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Emerging Media
  8. In the Press
  9. Marketing
  10. Mobile
  11. Newsletter
  12. Personal
  13. Professional
  14. Social Action
  15. Tools and Tips

All About Mel!

  What did you do for the 4th of July weekend? I stayed home and wrote book reports. If that sounds like either a fabrication or a miserable way to spend a weekend, you don’t know me very well. I wrote 22 long-hand entries in my book report journal ranging from a couple of sentences […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Columns
  5. Conferences and Events
  6. Emerging Media
  7. Fun
  8. In the Press
  9. Innovation
  10. Marketing
  11. Media
  12. Mobile
  13. Newsletter
  14. Public Relations
  15. Social Action
  16. Social Media
  17. Technology
  18. Tools and Tips
  19. Trends

Ask an AI — Cannes edition

  Last week, I shared some thoughts about what it would mean to reinvent the Cannes Lions while acknowledging that there’s still value in the current version thanks to its role in recognizing creativity, closing deals, cross-pollinating ideas, and sparking global relationships. Now, it’s AI’s turn. First though, I did have the pleasure this week of emceeing Mediaocean’s […]
Written by
Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Subscribe

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.

Join Us

© 2018 Serial Marketer. All Rights Reserved

Linkedin Twitter