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20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Community
Emerging Media
In the Press
Mobile
Search Engine Marketing
Technology
Tools and Tips

From the Shower to the Show

The cliché of getting ideas in the shower feels a little… well… washed up. Sometimes, clichés are true though. I had an epiphany in the shower months ago that led to a new project publicly launching now, and it’s a site that may help you launch your next big idea. Before there was the shower […]

Written by David Berkowitz April 7, 2021April 14, 2021

Advertising
Newsletter
Tools and Tips

Welcome to Serial Marketer’s Referral Rewards

Thanks so much for reading the Serial Marketer Weekly. It’s a labor of love, and it means a lot to know that this is something of value for you. I do have one favor: if you’ve been enjoying this, please share it with a friend or colleague. As I don’t charge for this, word-of-mouth is the […]

Written by David Berkowitz January 22, 2021January 27, 2021

Innovation
Marketing
Tools and Tips

How (and Why) to Get a Branded URL

As I started producing my own newsletter for the first time, I was including URLs in-line with the text (instead of just hyperlinking text), and started to get frustrated with the length of some of them. Long URLs are ugly. At first, my solution was to create custom bit.ly URLs, which I love doing in […]

Written by David Berkowitz November 9, 2016November 26, 2020

Emerging Media
Technology
Tools and Tips

Goodbye Delicious, Hello Pinboard

As part of all of the changes with the site and blog, I finally said farewell to one of my most reliable tech services. Delicious, which had really been left for dead for years after it was spun back out of Yahoo, no longer made sense to use. It got to the point when I […]

Written by David Berkowitz September 21, 2016November 26, 2020

Tools and Tips

Want the Best Marketing Advice for Recent Graduates? Here are 100 Answers

Know some recent grads who want some career advice? Heidi Cohen pursued a massive undertaking and reached out to a bunch of the smartest people I know or follow, plus many others new to me, and was kind enough to include me in such company. Read the full post here, and view her slideware version […]

Written by David Berkowitz July 28, 2014November 26, 2020

Technology
Tools and Tips

How I Keep Track of Startups and Emerging Technologies – A BestVendor List

Lately, I've been checking into BestVendor, a new service that lets you rate software and apps you use, mostly for business but also for personal purposes. While it&39;s a work in progress, it keeps adding more useful features. One of the latest is Lists, where anyone can create a topical, curated list. Check out my […]

Written by David Berkowitz August 29, 2012November 26, 2020

Tools and Tips

My New Rules for Contact Management

I've been noticing in my Outlook contacts that there&39;s a lot of dead wood – namely, people who I have no clue who they are, or who I think it&39;s extremely unlikely I&39;ll speak to again (if I do, we can exchange business cards (or Poken, perhaps – I ordered one on Rohit Bhargava&39;s suggestion). […]

Written by David Berkowitz August 5, 2009November 26, 2020

Conferences and Events
Social Media
Tools and Tips

The Top 11 Twitter Tools – Links and Presentation from Brandhackers Meetup

On Monday night, I had the pleasure of presenting on Twitter tools and best practices at the Brandhackers Meetup in NY with Greg Galant. View the presentation via SlideShare (click through to see the full size), which includes an intro before the tools and best practices after. And if you’re so inclined, you can find […]

Written by David Berkowitz May 13, 2009November 26, 2020

Tools and Tips

A Pack Rat's Guide to Moving from Yahoo to Gmail Once and for All

I’ve been a Yahoo Mail user for about ten years, and then I started switching to Gmail. My biggest motivation for switching wasn’t usability. It’s that I picked a really dumb user name for Yahoo (daveny1024), and I picked a much better one (dberkowitz) for Gmail, though I did wind up preferring Gmail once I […]

Written by David Berkowitz September 8, 2008November 26, 2020

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Tools and Tips

From the Shower to the Show

How (and Why) to Get a Branded URL

Goodbye Delicious, Hello Pinboard

Want the Best Marketing Advice for Recent Graduates? Here are 100 Answers

How I Keep Track of Startups and Emerging Technologies – A BestVendor List

My New Rules for Contact Management

A Pack Rat's Guide to Moving from Yahoo to Gmail Once and for All

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