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Twitter TV Panel at 140 Conference with Best Week Ever, SyFy, Jimmy Fallon producer

From 140 Conference twitter: TV what twitter means to TV shows and their producers Participants: Caissie St.Onge (@Caissie) – Writer/Producer, Best Week Ever Craig Engler (@Craigatscifi) – SVP and GM of Sci Fi Digital. Gavin Purcell (@gavinpurcell) – co-producer, Late Night With Jimmy Fallon Moderator: Shelly Palmer (@shelly_palmer) – Host, MediaBytes. President, NATAS–NY and the […]
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Gian Fulgoni of comScore on Online Advertising Effectiveness – Forrester Marketing Forum

Gian Fulgoni, Chairman, comScore’   – The right metrics are critical – It’s not just about direct response – Need to measure offline as well as online behavior – Post-buy measurement of delivery of media plan “A lot of good changes occur in the toughest times because it causes you to question what you’re doing.” […]
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David Card on Social Media Innovation in Tough Times at Forrester Marketing Forum

Presenter: Forrester analyst David Card – @davidcard Number of people not participating in social media is going down dramatically. Spectators are going up by the biggest margin. Theme: successful social media initiatives help marketers make more with less US marketers increase social budgets in downturn. Social media leads interactive budget increases. Average budget for social […]
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