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Is TikTok the New Google?

The Product Hunt newsletter headline as I write this is “TikTok as a Search Engine.” The Hustle went with a similar theme this week – “Google’s got competish.” Adorbs. The crux: Alphabet is touting how TikTok and Instagram are popular search engines for younger consumers, and per the logic of American-style capitalism, this benefits Alphabet by […]

Written by David Berkowitz July 21, 2022July 22, 2022

Video

The Secret’s Out: I’m Not the Son of Sam

Unfortunately, Adweek has disclosed my deepest secret: I am not the Son of Sam serial killer. In the process, I talk about what it’s like taking on the CMO role at MRY, what Edward Snowden has to do with Snapchat, and what it’s like having such a notorious name. The original post from Adweek even […]

Written by David Berkowitz August 26, 2013November 26, 2020

Columns
Social Media
Video

What Marketers Don’t Get about Vine

This post originally ran in Ad Age Digital Next. The version below is somewhat different – more of a 'director&39;s cut&39; as I chose to restore some edits that were changed in the published piece. You can also read a second post on Ad Age with 8 Vine artists you need to follow. Marketers, repeat […]

Written by David Berkowitz August 20, 2013November 26, 2020

Emerging Media
Technology
Video

Startup Outlook 6 Live with 5 Great Video Technology Companies

360i's Startup Outlook is back for October, this time focusing on companies changing how we watch video and use it for marketing: Broadcast for Friends from Ustream,&0160;SundaySky,&0160;Tout,&0160;Viddy&0160;and&0160;VideoGenie. Read and download the report directly here, sign up for updates at StartupOutlook.com, and catch a detailed recap on 360i&39;s blog.&0160;

Written by David Berkowitz October 30, 2012November 26, 2020

Columns
Social Media
Video

How YouTube Became A Community

The new YouTube: a great new branding and engagement platform, or another (@$&ing community to manage? How YouTube Became A Communityoriginally published in MediaPost's Social Media Insider Hey, community managers, the good news is that you have a new community to manage. Of course, that’s also the bad news. YouTube has always been a funny […]

Written by David Berkowitz December 6, 2011November 26, 2020

Flubs, Gaffes, and Blunders
Video

Advertising on Commercials: This is YouTube’s Best Monetization Scheme?

I’ve got a great revenue model for you: Take a minute-long commercial from a major brand and put it on YouTube. Then put someone else’s ad prominently to the right of it. Make sure it flashes and sparkles a lot so it distracts you from the commercial that consumers are going there to watch. Then, […]

Written by David Berkowitz April 9, 2009November 26, 2020

Columns
Video

Discovering Hot Spots From YouTube Insights

Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube&39;s Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […]

Written by David Berkowitz November 25, 2008November 26, 2020

Columns
Video

Pausing To Rate YouTube’s Sponsored Video

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]

Written by David Berkowitz November 18, 2008November 26, 2020

Video

Element Videos Updated More Than Periodically

Image via WikipediaHere’s something a little outside of the ordinary, but a great use of online video. My chemist friend Andrew Marcus sent me this link to videos – 118 of counting – of elements from the periodic table. They include some of the factual stuff, and then some great experiments that make use of […]

Written by David Berkowitz October 8, 2008November 26, 2020

Search Engine Marketing
Social Media
Technology
Video

Google's Video Speech Recognition Baby Steps

It’s about time. Google’s finally starting to use speech recognition for video search. I still don’t know why it hasn’t just acquired Blinkx and owned the market. Compared to YouTube, Blinkx would be a bargain, and they could monetize it better. Anyway, the rollout could hardly be more limited. It’s only for political speeches, and […]

Written by David Berkowitz July 15, 2008November 26, 2020

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Older posts

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The Secret’s Out: I’m Not the Son of Sam

Startup Outlook 6 Live with 5 Great Video Technology Companies

Advertising on Commercials: This is YouTube’s Best Monetization Scheme?

Discovering Hot Spots From YouTube Insights

Pausing To Rate YouTube’s Sponsored Video

Element Videos Updated More Than Periodically

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