Who expected that when NFT.NYC was scheduled the same week as the Cannes Lions this June, it’s the ad execs who will be having way more fun?
Not that it won’t be a good crowd for NFT Week. But it’s easier to get excited about crypto when all your NFTs keep doubling in value.
Over in Cannes, you’ll hear execs going, “Sorry, fungible? The only funghi I’m interested in are the truffles accompanying my foie gras.”
I’m bad at making money in crypto, or any emerging market, so that means I’m also better at not losing everything in such markets. But I do have a deeper foothold into crypto thanks to the $CMO coin.
The $CMO coin on Rally.io is different from other early adopter experiences that I’ve had.
It’s more a platform than a product.
It’s inherently tied to the community.
And being a creator on Rally means I have an unofficial but extremely valuable ticket into a community of coin creators.
The creators themselves are a fascinating bunch, and these are mainly the creators who come more from the business side (rather than entertainment). Many of us were recruited by long-time analyst, consultant, and emerging tech elucidator Jeremiah Owyang who was advising Rally before taking a role within their ecosystem.
You can call us the Jeremafia.
Or maybe the Jeremisfits.
(If you’re one of them, who’s going to design that on a t-shirt? Or at least create the NFT design? I’ll spend some $CMO on that.)
Some of these Jeremisfits care a lot about their coin prices. “Care a lot” means they know what their coin price is every day, or maybe every hour. Maybe every minute. They regularly know the price of RLY (the ETH-sidechain token at the heart of the Rally ecosystem), and they help keep us in the loop when anything major’s happening.
Other Jeremisfits know nothing about prices or bonding curves or anything transactional. They’re in it for the fun of having access to a new set of tools to engage their audiences, whether readers, listeners, viewers, followers, or community members.
Such creators sometimes get touchy when there’s too much talk about finance. I say that in a good way, as it prevents some of the exchanges about transactional topics from dragging on too long.
Most of us, I’d posit, sit somewhere in the middle. After all, we’re running Creator Coins, and we’re in it for the creativity — and the coins.
I quoted my grandmother in a thread with the group this week. I keep hearing her saying, “I love you if you’re rich or if you’re poor, but would it hurt so much to be rich?”
She passed at the age of 99 and would be 106 this year. She somehow grasped Web3 economics way better than most.
In this Creator Coin microcosm, I think I have a sense of where these creators’ perspectives mostly align:
There is something fundamentally different about Web3-native tools and technologies.
We haven’t had access to tools like this that create economies and allow us to creatively adapt all these tools for our own audiences.
These are tools like Bonfire, which allow me right now to give you a couple of $CMO coins just for engaging with this newsletter (the drop expires by the end of the weekend). Click the link or scan the code, and you get to participate in the Serial Marketers $CMO community economy.
It gives us ways to experiment, and to learn.
Any member of the community can reach out to me to set up a campaign to sell products or services via $CMO.
If members want to reward community members for actions like participating in surveys, I can set that up too.
I’ve given away NFTs or sold them for next to nothing so that they could potentially be the first NFT that a lot of marketers own.
There are Rally Coin digital arcades. There are ways easy to gate access to exclusive content. There are so many tools associated with this that I haven’t tried yet.
Now, as I mentioned in that Jeremisfits group, if the price of RLY goes up, it incentivizes more developers to build on the platform. It encourages other creators to get involved. It creates more excitement.
That’s good. Creators may prioritize creativity, but most would still be happy to make a buck doing it. Grandmom Esther knew what was what.
Even if there’s a lull in the action though, it doesn’t limit what can be done with creator coins, NFTs, metaverses (metaversi?), and a slew of other Web3 technologies.
Per the old adage, it’s not the size of the tools’ market cap; it’s how you use them.
Some dabblers will leave the market during this crypto winter. Speculators will continue to speculate. And with a soft market, some potential Web3 creators may be hesitant to put too much effort into what feels like a sinking ship.
But the applications keep getting better. The creators toiling away here keep finding more fascinating use cases. And it’s opening the door for collaborations that would never have happened before.
That’s why I’m hoping my community sticks with it through the wild ride. And why I keep doing coin drops to get members engaged. Let’s enjoy the creativity now and see if there are other kinds of rewards to reap later.
In short, the price of $CMO shouldn’t determine a CMO’s interest in all of this.
The applications for it should.
And they keep getting better.
PS: I will miss NFT.NYC. Because I’ll be in Cannes. If you’ll be there or know anyone who is, I’ll be at the Mediaocean Retreat all week, so RSVP here. I don’t want to be too competitive here, but given some announcements coming, it may be the best programming you’ll find during the whole festival.
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Serial Marketer Weekly.
WHAT TO WATCH & READ:
Recent content shared by Serial Marketers and friends:
- Michael McBride: Moore’s Law and the Laws of More by Adam Conner of dedicated.ai
- Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com – Chief Marketing Technologist by Scott Brinker of MartechTribe
- Publicis Groupe Acquires E-Commerce Software Company Profitero by Megan Graham (congrats to my old 360i OG crew!)
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SOCIAL MEDIA & INFLUENCER STRATEGIES SUMMIT
JUNE 7–10, Virtual Conference
“4 Days of Proven Social Media and Influencer Marketing Strategies from 50 Leading Brands. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. The best of both worlds: 2 conferences, 4 days, and 50 speakers help you maximize the performance of your social media and influencer marketing programs, and more…”
THE MEDIAOCEAN RETREAT IN CANNES 2022
June 22 – 23, Villa des Fleurs
“Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette. The Mediaocean Retreat is hosted by Beet.TV and will include video production of our content sessions and thought leadership interviews with brands, agencies, and partners.”
SOCIAL MEDIA STRATEGIES SUMMIT
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies…etc”
Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
MILL + CO.
Via Chris in the community
“Mill + Co. is a woman-owned and female-led advertising collective based in Boston, MA and Manchester, NH, specializing in brand strategy, creative ideation and execution. We are hiring for a full-time (hybrid/remote) Visual Designer to join our amazing, growing team! Our internal pillars are: kindness, empathy and over-communication. That is the culture we live in and will continue to uphold as we grow. We are looking for a self-starter, highly organized and endlessly creative individual to bring a sharp, creative edge to our team.”
Senior Growth Marketing Manager
Via Meg in the community
“Reporting to the Vice President of Marketing, the Senior Growth Marketing Manager will use your experience and expertise in demand creation to fill and grow our sales pipeline. As we operate in B2B Enterprise SaaS, specifically within Sales Performance Management (SPM) and Incentive Compensation Management (ICM), this role requires B2B SaaS industry experience within enterprise or multi-quarter marketing-sales cycles.”
THOMPSON AND PRINCE
Brooklyn or Remote
Via Chris in the community
“Thompson & Prince is working with a client who has a private bourbon-picking / single barrel club, on the creation of a full set of NFTs for the community. These will be custom illustrations related to bourbon / bourbon-drinking. So a passion for fine drinks is a plus! You will be working directly with the founder of Thompson & Prince, and in some cases with the client. Apply: Send your portfolio / expression of interest to Chris Gorges at with BOURBON NFT PROJECT in the subject line.”
Associate Director, Startup Pipeline
New York, NY
Via Alexa in the community
“This is a critical role on our DII US team, reporting to the Head of Venture Partnerships. We have built incredible momentum working alongside our colleagues at our Tokyo HQ, and we’re looking to add a sharp analytical and creative thinker to our team. This is not a traditional investment role, but rather a generalist position that can manage founder conversations, evangilize DII’s vision and process to internal stakeholders, and establish DII as the best partner to founders building in martech, media and commerce.”
Also, check out the Serial Marketers job board.
Other job resources:
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- Demand Curve: Growth and marketing jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- Growth Collective: Apply to join this network of notable freelance marketers
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Startup.Jobs: There’s a section for marketing jobs
- Teal: One place to organize and manage your job search.
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
GIVING CREDIT WHERE IT’S DUE
New update: If you have other businesses you’d like to
refer to them, let me know, and I can make an introduction.
Bottom Line is eager to support Serial Marketers who had full-time US staff
last year access Employee Retention Credits. There are no up-front costs.
Bottom Line has helped over 3,500 small businesses receive
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