Last week, I was on a call Mark Burrell, the co-founder of parenting platform Weldon who I got to know when he was co-founder of crowdsourcing marketplace Tongal. We were talking about community (shocking), and he mentioned how some of the best value of networking through communities comes from serendipity.

This was particularly true of events like South by Southwest (SXSW) that both of us miss this month. The best part of the event was not knowing who you’d run into and where conversations would go.

I countered that in the best communities, you need to qualify that. The best communities and events offer is curated serendipity.

It’s an important distinction.

How many networking events, real or virtual, have you been to where you wondered who was in the room and why you were there?

For me, those events are terrible. I fear that I’m wasting my time and the time of those around me. When they’re live events, I tend to look for one of three amenities: a well-stocked snack bar, a well-stocked bar, or easily accessible exits. I’ll often feel like Jason Bourne at the start of the film series, subconsciously aware of every potential exit in the room (including which balconies I could parkour off of).

Curated serendipity is different. It’s when organizers take care to assemble the right mix of people in the room.

I know of no one who does this better or more intentionally than David Homan of Orchestrated ConnectingLan Phan of Community of Seven is also masterful. Weston WoodwardChris Gorges, and Marni Gordon are among the Serial Marketers community members who do this consistently with their networks.

With curation, there is always purpose and intent with the host’s actions.

This is why Upstream works so well right now.

On Upstream, I reject far more people requesting to join the Serial Marketers group than I do people who request to join the broader Serial Marketers community when they fill out the form on the homepage of serialmarketers.net. Upstream events center around speed networking, so if you have four matches and two or three are duds, you’ll wonder why you’re wasting your time. If they’re all at least okay and one or two are great, you’ll come back as often as you can.

On Slack, if someone is too spammy or rude, I can delete a post, talk to them, and kick them out if needed. It’s to the credit of members of the community, as most of whom are responsible for referring other members, that I’ve had to remove about one member for every 700 who join. I expect that rate to increase as the community grows, but we’ve been fortunate so far.

SXSW, like the Consumer Electronics Show (CES) before it, has gone through various waves of curation. In the first decade of the 2000s, a marketer like me was out of place, and most of us there had a lot of fun finding our misfit peers.

In the 2010s, there were far more marketers who felt they had to be there. The nature changed. I don’t think it’s some degradation, as if the stuffed suits ruined all the fun. It did make the events feel more like a job, but it’s a job most people would kill to get paid for.

I think the pandemic will reset the crowd. You’ll have some people who feel compelled to get back to finding fellow misfits, and you’ll find some other ‘suits’ who feel like they have to be there. I expect there won’t be as much of an entourage of mid-level folks getting to ride the coattails, staffing up events and blogging about every last session. Again, this isn’t my dream scenario but a prediction. The curation will look different.

As for community and event organizers, what should you do about fostering curated serendipity?

My advice comes down to one word: care.

There are so many ways to get curation right. If you care about who’s in your group and take a genuine interest in your members and audience, you’ll find the right way to curate the community and serve them. That’s true whether you have strict criteria for who gets in or you have a more open approach.

During our call, Mark Burrell and I couldn’t resist riffing on the old Groucho line. I’ve butchered it before in these columns, and I’ll rephrase it here anyway:

I do want to join any club that cares that I’m a member.

And I do care about every last person who takes an interest in being a member of my club.

I may get a lot wrong and I may be able to do so much better, but one thing I’ve gotten right over the years is that I don’t take anyone’s interest, participation, and attention for granted.

Thanks for being a reader, and whether or not you’re part of Serial Marketers officially, you’re part of my community. That means a ton.

David

PS: The Serial Marketers community now has its own Clubhouse group! The easiest way to find it is to follow me there (dberkowitz) and click the Serial Marketers icon under “member of”. I’ll then make sure to let you in when you request it. You can also check out my ClubLink profile.

PS 2: We have a bunch of new jobs listed below, and also a new resource from Venwise where you can submit your job interests (select “Serial Marketers” where it asks how you found them).——————————————————-
BROUGHT TO YOU BY… ZOOMCOMPANYEVENTS
——————————————————–

For All Serial Marketers, ZoomCompanyEvents is offering a 20% discount off all Zoom Product Launches until the end of March.
(https://www.zoomcompanyevents.com).

For those who are interested in learning more, we have made a custom checklist for all Serial Marketers.
Get it here:  http://www.bit.ly/ZCEProductLaunch.

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LEARN. TRY. SHARE.
————————————————–

I’m trying a new experiment here, curating news automatically via my friends at Vestorly. Let me know what you think.

Thanks to Jason GardnerB.L. OchmanKen SimonBoris PfiefferBen ZeidlerWendy Weatherford MarksOrlando TiradoRachael ToddSharon FederClaudia Strauss, and Chris Gorges for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://www.serialmarketer.net/subscribe/?rh_ref=823bcd55

Share via: Email | Twitter | Facebook | LinkedIn————————————————–
EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All events below are virtual, and all times are EST.

SERIAL MARKETERS SALONS
Tuesdays, 3pm

RSVP on our private Meetup (request access if you’re not there)

SERIAL MARKETERS SPEEDUPS
Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.

DIGIDAY MEDIA BUYING SUMMIT
March 10-12
“As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient, and genuine. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?”
https://digiday.com/events/digiday-media-buying-summit-live/

LINKEDIN STRATEGY FOR A WINNING BUSINESS
March 11, 12:30
“Success is not defined by your accomplishments but by how you master your time and energy each day. On LinkedIn, it’s all about taking action. If you have trouble deciding what to post, getting engagement, or encouraging followers to buy, this LinkedIn webinar is for you.”
https://www.eventbrite.com/e/linkedin-strategy-for-a-winning-business-tickets-129040265909

SXSW ONLINE
March 16-20
I’m not sure if Stubb’s delivers to me, but I’ll be seeing if they can capture any of the magic with the online festival. “Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting.”
https://www.sxsw.com/attend/

PATIENT INFLUENCER IMPACT 2021
March 17, 12pm
Via Amy Gittelman in the community:
“Great webinar if you’re in the healthcare space and want a status update on the ever-evolving landscape of pharma and social media marketing.” WEGO Health surveyed 350 patients across dozens of conditions to get the lay of the land on key marketing insights for pharma brand marketers to leverage in 2021.
https://hello.wegohealth.com/impact-2021-webinar

UNDOCK II LAUNCH EVENT
March 17, 1pm
Via David Altman in the community:
“Undock is building the most powerful calendar in the galaxy and we’re inviting you to our second launch event. Get the first glimpse at our super calendar and meet our lightning-fast meeting experience. This should be great fun and as a startup in public beta, we welcome you to join us.”
https://two.undock.com/

PERSONALIZE YOUR EMAILS WITH DYNAMIC NOTIFICATION BANNERS
March 18, 1pm
Via Randy Levy in the community:
“Notification banners are widely used on the web, but are rarely used in email marketing messages. That’s about to change in 2021. Join Zembula CEO, Robert Haydock, and Tom Buchok, CEO of MailCharts, for a discussion on bringing your emails up to speed with critical updates and hyper-personalized notification banners.”
https://us02web.zoom.us/webinar/register/8116135231651/WN_WcR1jrx7T2iYmyGcvg9THQ

WOMEN IN ECOMMERCE
March 25, 4pm
Via William Álvarez in the community:
“Registration for the second installment of our Women in eCommerce event is now open! We’re bringing together a great line-up of senior eCommerce executives, including the Chief Digital Officers of E.L.F. Beauty and WD-40, for another inspiring evening of conversations & connections.”
https://events.bizzabo.com/294862

FIRST WEDNESDAY
April 7, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccgbkb/

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.

RAISE RIGHT
VP Marketing
Remote
A critical thinker who likes to optimize and story tell, the future VP of Marketing has:
*10+ years of lead generation marketing, has experience targeting B2B<->B2C and working with SMB’s. Also has experience in lifecycle marketing and customer onboarding
*Built out go-to-market strategies, is highly analytical, makes data-driven decisions and can correlate activities to direct ROI/revenue attribution
*Expertise in both inbound and outbound channels, including SEO, paid advertising, email marketing and earned media
https://app.huntclub.com/jobs/1924?share_token=PcodCfyyr1Yz93evqQdoZGYw

HI RIGHT NOW
Head of Marketing/Growth
Remote
Early-stage startup hiring a Head of Marketing/Growth, encompassing responsibility over revenue, performance marketing, partnerships, movement marketing, content, PR, and channel experimentation. We help creators, communities, and remote teams to powerfully bring their people together via speed 1:1 video chats.
https://www.notion.so/Head-of-Marketing-Growth-Remote-3e69682f450e44fe8daaba2156b11514

AZUL SYSTEMS
VP Marketing
Sunnyvale, CA or remote
Having proven success in building a lead generation “machine,” the future Vice President of Growth has:
*7+ years’ experience in B2B marketing, preferably with a high-growth SaaS company
*4+ years’ experience leading marketing (digital, demand generation, content) teams for SaaS companies
*Experience building and leading a high-performing and geographically-dispersed team
*Comfort building and owning the strategy, but also tactical execution
https://app.huntclub.com/jobs/1907?share_token=PcodCfyyr1Yz93evqQdoZGYw

More via Hunt Club
* AppsFlyer: Director of Growth Marketing (SF, remote)
* Tagger Media: Digital Marketing Manager (LA)
* Pernod Ricard: Senior Manager, Creative & Content
* ATW: Senior Director of E-Commerce (remote)

TINYLVY
Vice President of Sales
NYC
The VP of Sales will work hand in hand with the CEO, VP Marketing, and Curriculum Leads to craft a sales playbook and learn to communicate the key values of our product. VP should either have a strong track record of sales in K-8 schools or experience bringing a truly innovative product to market with a startup in any field.
https://www.linkedin.com/jobs/view/1809179922/?refId=BxFuSpy3TPya83GGFrkMHw%3D%3D

FIRST BOULEVARD
Social Media Manager
Via Lia Zneimer in the community:
First Boulevard is a Digitally native, unapologetically Black, neobank built to eradicate the wealth gap in America. Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T in annual economic impact while also being fully inclusive and welcoming of all other communities.
https://blvd.breezy.hr/p/5081b9f5aa29-social-media-associate

COLUMBIA UNIVERSITY
Head of Marketing and Sales, Executive Education
NYC
This position will be responsible for creating competitive advantages for Columbia Executive Education’s business line of custom, online and open enrollment programs while establishing and executing the department’s strategic marketing and sales planning, direction, and forecasting.
https://opportunities.columbia.edu/en-us/job/512934/head-of-marketing-and-sales-in-the-executive-education-department

CONEXIOM
Director of Product Marketing
Chicago
Reporting to the Chief Marketing Officer, you will help to continue to define and evangelize the Conexiom story. You will partner closely with teams across the organization, specifically Marketing, Sales, Product and Services to set positioning and messaging, build product launch strategies, run and analyze product releases, develop sales enablement content, and drive engagement through ongoing marketing programs.
https://app.huntclub.com/jobs/1935?share_token=PcodCfyyr1Yz93evqQdoZGYw

CATALYST/GROUPM
Various roles
Boston
Via William Álvarez in the community:
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.
Paid Social Manager
SEO Manager
Search Marketing Project Director
Senior Paid Social Associate

TRADESWELL
Account Executive
Multiple locations
Via Liza Forbes in the community:
Tradeswell is looking for an intellectual and outgoing Account Executive to become the leading evangelist for the Tradeswell mission. Your goal will be to educate prospective customers on the broken and blurry reality around e-commerce and how to solve the biggest problems in the industry using Tradeswell.
https://angel.co/company/tradeswell/jobs/915903-account-executive

UNICORN PUFF
B2B Outbound Campaign Specialist
Remote
Via Joey Kercher in the community:
The Outbound Campaign Manager will work closely with the account management team to understand clients’ needs and translate them into outbound campaigns. The ideal candidate will have 3+ years of experience running successful outbound email campaigns for B2B clients. Previous experience managing outbound and lead generation LinkedIn campaigns is a plus.
https://hiring.unicornpuff.com/

MINERALTREE
(Senior) Product Marketing Manager
Cambridge, MA
Via Kristin Hambelton in the community:
MineralTree is searching for a Product Marketing Manager to be the voice of value and differentiation for our integrated payables and payments offerings. This individual will work hand in glove with our Product Management, Sales, and Marketing teams to deliver messaging, positioning, content, and enablement that entices and excites multiple audiences, including prospects, existing customers, and bank partners.

VIRTA HEALTH
Product Marketing Manager, Growth Marketing Manager
San Francisco, CA
Via Jesse Friedman in the community:
Former boss while we were both at Google is now working with a company that’s got an amazing way to reverse Type 2 diabetes without drugs. They’re a Series D called Virta Health. He’s hiring these two roles:

Other job resources:

  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • CareerList: Here’s a form for companies hiring and a form for job seekershere’s the public list with tabs for both
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • Demand Curve: Growth and marketing jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Growth Collective: Apply to join this network of notable freelance marketers
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Remotists: Remote startup jobs, chronicled weekly
  • Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
  • Startup.Jobs: There’s a section for marketing jobs
  • Teal Job Tracker: A free Chrome extension to manage and enhance your job search
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

————————————————-
OFFERS (NEW SECTION)
————————————————-

Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Dokkio
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)

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