Debating Guy Kawasaki on Whether to Retweet Yourself

Guy Kawasaki talks about the value of retweeting yourself on OPEN Forum. He writes about the traffic he’s been able to drive by retweeting, or reposting the same link several times periodically over a couple days. He notes:

Fast forward to today. While there is still kumbaya going on via Twitter, many people are now using Twitter as a twool. They’re not trying to have a one-to-one conversation. At best, they want a one-to-many conversation if not out-and-out broadcasting in the advertising and marketing sense.

Here’s how I responded on Guy’s blog:

Your advice makes sense for marketers, but there’s a major difference between Twitter accounts run by people who are being people, and those run by people (or feeds) who are being marketers and only marketers.
If you tweet primarily as a person and say the same thing over and over again, people will tune out. But if you’re a marketer, as you are here, it’s okay – no one will fault Cadillac [a brand he references on OPEN Forum] for running the same commercial several times a day.
There’s nothing wrong with being Cadillac. But if people think you’re a person and you start sounding like Cadillac, your followers aren’t going to know who you are, and that’s not what you want when you’re trying to foster relationships – and not just get clicks.

So, what’s your goal? Is it clicks or relationships? Twitter can be really good for both, but you need to figure out what you’re trying to get out of it. If you’re Guy and you have over 160,000 followers, clearly you’re doing something right – and anyoen can learn from what he’s doing.