Image by toprankonlinemarketing via Flickr
Why they use digital marketing
* Leveraging critical digital space to market brand and programs
* Driving traffic to websites/mobile sites to drive traffic, revenue
* Understand, promote brand's presence in digital space
"Our audience lives online so we must understand how and where to speak to them."
The new landscape: A jungle (insert picture of jungle) – they want to be natural, native to the space.
Where they play: social networks, Google, oh, any big freakin&39; social media site. Wikipedia&39;s important. There&39;s more about South Park in Wikipedia than Gandhi. Didn&39;t know if it&39;s true.
Fact check time:
Word count on Wikipedia:
South Park: 4,228
Myth: Busted! Take that.
Except… it doesn&39;t take into account coverage of every Wikipedia episode. But this also doesn&39;t take into consideration every historical event Gandhi played the starring or a significant role in. And I&39;m really not going to measure that right now.
Back to Don…
His four criteria – all strategies must be: