Not sure how much live blogging I’ll get to do today, but as an experiment I’ll do some Twitter recaps of DigiDay Mobile
in NYC today. Most of the first session highlights come from Adam Broitman (@AMediaCircus) but there will be some more variety coming up.
You can also find me tweeting at @dberkowitz
Conference Breakfast Presentation: Engaging Mobile Millennials through Conversational Search
– Join ChaCha VP Rob Wilk
as he walks you through some essential tips for reaching mobile youth
on their prized possession – their phone. See how engaging them through
conversational SMS search can lead to trusted relationships, increased
brand affinity and a bigger impact for your bottom line.
: @Adambow It may be that all of DigiDay will be a Tweetup. I’m here. Tweeting.
: going to be taking notes from Digiday Mobile–have questions? Feel free to ask and I will try to get back ASAP
: millennials do not like a hard sell (why does everyone always say that. NO ONE likes a hard sell) #digiday
Wilk asks, have you had a “holy s%#@ moment on ChaCha?” I.e. asked an
obscure question and had the answer delivered in moments? #digiday
: 55, 000 people answering questions for CHA CHA #robwilk #digiday
: On ChaCha: It went viral because it works.It’s amazing that people forget how viral is determined by utility, not luck. #digiday
: Rob Wilk of ChaCha: “Most Millennials would give up food before they would give up their cellphones.” #digiday