Do It Anyway

Brought to you by: BuyerGenomics
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There are so many reasons not to launch something. But there’s only one really good reason to launch something:

You have to.

After adding AI Marketers Guild (AIMG) to my LinkedIn profile this week, I didn’t want to check the likes or comments. I didn’t check the email signups, or even Stripe payments (in case any came through).

My first thought was to curl up in a ball.

My second was to throw up.

Instead, I ate a couple of bowls of chocolate strawberry Cheerios. Limited Edition. Limited Edition cereal always tastes better.

I’d been prepping for this day for six months. Much of that time, it involved drafting, updating, deleting, and recreating PowerPoint slides.

A few of the slides were pretty good. But that’s all it was.

Several months into the process, I was about ready to share all this publicly. I launched a site for what was then the Serial Marketers Association. It was going to be the next evolution of Serial Marketers. I was ready.

Except I wasn’t.

So, I had one of those “Stop the presses!” moments. Then I rebuilt all the decks. Got a new logo from Fiverr. Rebuilt the decks some more. Collaborated a ton, especially with my long-time associate and repeat colleague Leo Morejon.

And then it felt like showtime. I gave Leo a slew of edits for the site. He had some great additional suggestions. And we got this to a good enough place.

If you’re at all like me, it’s terrifying to launch something that you’re involved with creating. The higher the stakes seem and the more effort you put into it, the more nauseous you feel.

Hell, I wasn’t even going to write the newsletter this week. It’s a quasi-holiday weekend already. You wouldn’t notice.

That’s okay.

And yet… I had to.

This is one of those weeks that make me appreciate how strange it is for me to be an entrepreneur.

I was having a conversation with a consultant this week who spent much of their career in the clergy, and we both were surprised to talk to fellow introverts who have wound up in extroverted roles.

Writers can learn how to sell.

Introverts can learn how to bring people together.

Corporate worker bees can go off and build their own hives.

It does take finding your calling though. And I’ve found that a calling comes in three waves:

1) You come up with an idea that won’t let go of you.

(This can take years or seconds.)

2) You realize this idea has to see the light of day.

(This usually happens quickly.)

3) You accept that you’re the one who has to bring it to life.

(This can be super fast or slow, but it might never happen.)

The last point often defies all logic and reason.

You don’t have the resources. You might not have time or budget. Those are the big ones.

You might see other people doing something similar that looks way better. And better resourced. But then, if it’s not really what your idea is, that only makes your idea gnaw harder at you.

You second-guess yourself. Maybe others second-guess you too. But probably you’re doing it more than anyone else is. (Just a hunch.)

Once you do it, you can change it. You can improve it. You can refocus it.

You can even fail. Erase it all. Blow stuff up. Start over. Move on. It’s less painful than you think.

You’ll never be totally ready. Your idea will never have all the pieces in place. Putting it out there gives you a chance to build on it and refine it further.

After the nausea, then you get to have some fun.

In the words of Ben Folds:

And if you’re paralyzed by a voice in your headIt’s the standing still that should be scaring you insteadGo on and do it anywayDo it anyway

I can’t wait to see what you’re doing. Let me know. Anyway.

And Happy 4th to you and yours.

David

PS: If you are running an AI-focused startup, I need some thoughts on speakers to demo and/or give brief talks at a couple of events in-person in NY the week of 7/17. Please respond ASAP. And if you’re not around then but want to be considered for other opportunities, drop a line as well.

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WHAT TO READ & WATCH:
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Recent content shared by Serial Marketers and friends:

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HOW TO SHARE
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Thanks to Cary Munk, Dan LaFontaine, Andre Archimbaud, Devin Brown, Justin Dank, Pauline Echols, Paul Robinson, James A. Gardner, Seth Girksy, and Michael Winter for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.

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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)

7/5, 5-7pm: First Wednesdays in-person NYC, Mason Jar on E 30th. RSVP on Meetup!
7/12, 12-1pm: Join us for the Serial Marketers Social Salons, an engaging and interactive Zoom event designed exclusively for our vibrant community of marketing professionals!
7/20, 6-8pm: AIMG Presents: How Marketers are Really Using Generative AI. Join this event hosted by the AI Marketers Guild and BrainStation!

DRIVING GROWTH IN TURBULENT TIMES
July 5, Virtual
“Leveraging a robust tech stack is crucial in staying responsive to changing customer needs, enabling businesses to enhance customer experiences, and gain a competitive edge. By harnessing the power of advanced technologies such as Klaviyo, businesses can make data-driven decisions in regards to their email and SMS marketing, and effectively adapt their strategies to thrive amidst market uncertainties. Join Klaviyo and Master Elite Partner, Andzen, as they discuss the advantages for eCommerce merchants to migrate their email marketing to Klaviyo.”
Register

THE LEAD SUMMIT
July 7 – 8, Brooklyn
“Brands and retailers, digital natives, tech start-ups, investors, dealmakers, analysts, real estate operators, enterprise tech leaders, creatives, academics and media comprise the 1,800+ individuals at The Lead Innovation Summit. The Lead’s fashion and retail community touches apparel, footwear, accessories, beauty and home. The Lead Innovation Village features more than a dozen digital native vertical brands combined with leading retail & fashion tech start-ups to bring all things fashion & retail innovation to life in one place… etc”
Register

CONTENT MARKETING WORLD 2023
September 26-28, Washington D.C.
“Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all-new location, Washington D.C., September 26-29. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network, and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. BONUS: Use the code SERIAL100 to save an extra $100 on your registration.”
Register

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.

SOULCYCLE HQ
Senior Growth Marketing Specialist
New York, NY
Via Brittany in the community
“SoulCycle is looking for a growth marketing wizard to lead and scale an in-house performance marketing team. In this role, you will be responsible for acquiring new customers and driving revenue across multiple channels, from paid social and paid search to email, referrals and in-studio marketing. Your work will drive customer segmentation, campaign execution and reporting, with a focus on continuous testing and optimization. The role will report directly to the Head of Revenue & Growth and work across multiple business groups, including Data Engineering, Product, eCommerce, Loyalty and Brand Marketing. We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you.”
Apply

ULMAN FOUNDATION
Chief Revenue Officer
“As the Ulman Foundation Chief Revenue Officer (CRO) you will be responsible for working with the CEO, COO, Sr. Director of Development, Sr. Director of Events & Experiences and members of the Ulman Foundation Board of Directors to evolve and lead the execution of the organization’s revenue generation strategies. In this role you will have both leadership responsibilities, management responsibilities, and individual contribution goals. As the CRO, you will be a second “face of the organization” alongside the CEO, and will represent the organization at events and in the community. You will collaborate with the CEO and Sr. Director of Development to lead our Development efforts, serve as a member of the organization’s leadership team, and be a key partner to our Events & Experiences, Marketing and Service & Care Delivery teams. You will also be personally responsible for creating and executing strategies that engage corporate partners, both large and small, in our community and in supporting our mission. You will identify and manage a portfolio of prospects, relationships, and partnerships focused on involving business leaders and employees in volunteering, fundraising, event attendance and sponsorship, and philanthropy.”
Apply

PEPPER
Director of Brand Marketing
Remote in U.S
“Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small chested bodies in all their glory. Pepper’s mission is to inspire the entire world to embrace the flat in flattering. We’re looking for a Director of Brand Marketing to help achieve that mission through driving brand awareness and customer obsession. You’ll develop and execute the strategy for positioning Pepper as an unapologetic, inclusive and confident brand and making Pepper an IBTC household name. The core KPI you’ll own is Engagement. Your reports to start: Social Media, Influencer Marketing, PR Agency, Freelance Copywriter.”
Apply

YOU & THEM
Associate Strategy Director
New York, NY
“You & Them are a global media brand that strives to transform and move brands forward proactively and creatively. You are a dynamic problem-solver where you’ll assist clients in tackling a broad range of business, brand, and organizational challenges, from setting direction to enhancing employee experience, customer experience, learning, and innovation. Responsibilities: -Conceiving, planning and managing key dimensions of pillar projects. – Leading aspects of pitches and working across more than one project. – Bringing to bear the best of your experience so far. Plus an expectation that you’ll stay at the forefront of innovative new ideas about business and culture. – Helping clients with a very wide range of business, brand and organizational challenges—from direction setting, through employee experience, customer experience, learning and innovation.. etc”
Apply

Also, check out the Serial Marketers job board

Other job resources (see a full list here):

Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
Candidate: Featured marketing and sales jobs
ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
NYC Ad Jobs & Networking: A popular Facebook group
Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.————————————————–
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