UPDATE: It turns out the post below was blocked because of the copyright infringement with using the cover that I ripped from Amazon (mea culpa). Check back here for the post with the new ad, which Facebook is running.
UPDATE 2: I retract my mea culpa. Facebook censored my latest ads too, albeit only after it got quite a few clicks and impressions. More to come…
What do you think of the targeting with Facebook’s new ad offerings?
I’m trying an experiment and marketing this specific post to fans of the novel 1984. If you’re coming to this page from Facebook, leave a comment to let me know if this targeting creeps you out at all. You can of course choose to remain anonymous.
Here’s the text of the ad, followed by the image:
Subject: 1984 Fan, is this Creepy?
Body: does this ad disturb you? i want to hear from you on my blog. i targeted you because you like 1984, and marketers can go even further.
UPDATE: This ad never ran. I received the message below before it got a single impression:
This ad has been disabled and should not be run again on the
site under any circumstances. Generally, we disable an ad if it
violates our Terms of Service or Advertising Guidelines. Unfortunately
we cannot provide you with the specific violations that have been
deemed abusive. Please review our Terms and Guidelines if you have
So much for Facebook welcoming constructive feedback. I’m still eager to get your opinions on this. The screenshot of the error message is below (click to expand it). Note that – I wish I was making this up – the original text of the ad was blocked while I edited for using too many capital letters. There were three capital letters in that version of the copy.