Take your seats, everyone, and we shall begin.
We are gathered here on this blessed today to pay witness to one of the most glorious acts of humanity, the launch of a new brand.
This is what happens when two brands with their own histories, identities, and style guides come together and declare that by creating a union of the two, a stronger, healthier, more enduring brand will emerge.
The two brands will not shed their old identities outright, but the new brand they create is destined to take on a life of its own.
Each of the original brands requested to share a few words that they’ve penned as vows to each other. The brand on my left requested to go first, so if you wouldn’t mind raising the height of the microphone just a tad first, you may begin.
“I can’t help but think back today on all the pairings that have come before us that have given individual brands a life of their own.
“Like when Peanut Butter and Jelly didn’t just expand their category market shares by becoming a sandwich, but they redefined what lunch meant for millions of children over the course of billions of meals.
“Or consider the unexpected magic that happened with the wheel. Combine it with one animal, and it becomes a chariot. Combine it with another, and it becomes a plow. Combine it with a third, and a little rodent can run in circles on it for hours. It’s so hard to predict where such combinations will lead.
“I am so grateful that you take me with all my faults. Like the one year I tried to go all digital and stop TV ads thinking it would make me more efficient, and all I did was open the door to more competitors – some of whom I know have been your suitors.
“Yet you’re still willing to take a chance on this work in progress. I’m so grateful for that, and for the chance to create something unlike the world has ever seen before.
“That’s why you’re my Happy, and that’s why I haven’t been the same since the day I met you. I am looking forward to every day to come.”
Beautiful. Just beautiful.
And now, the brand on my right. Here, don’t forget to adjust the mic.
“I come from humble beginnings. My parents put everything they had into making me the best brand I could be, but they never had much to get me out there, to really share me with the world.
“I’m amazed we even found each other at all. Just what are the odds?
“I’ve made my share of mistakes too. I never should have used that word in that out-of-home campaign that got me banned in sixteen Midwestern markets. It’s a shame because I always did love those summer drives through Iowa.
“But we did find each other. And we didn’t just find each other. We opened up new markets for each other. We learned from each other’s channel strategies.
“We even had some pretty wild times with a few affiliates along the way, though I don’t think we are going to need them anymore. And I don’t think our friends here need to know about those positioning exercises.
“So, my Everything, let’s give this new brand all we’ve got because I’m so all in with you.”
I hope you all brought enough tissues.
With that, it is now my duty to ask the same question of each of you, and I will most eagerly await your response.
Do you take this brand to be your lawfully wedded partner in forging a new brand, in brand health and sickness, whatever the recognition and recall and purchase intent, no matter the return on investment, in traditional and digital, in above the line and below the line, whether your plans be in-housed or outsourced, as long as your new brand shall live?
“You bet I do.”
Then by the power vested in me, it is my duty and privilege to share that you have formed a new and sacred brand today.
You may kiss the brand.
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WHAT TO READ:
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“The eCommerce & Omnichannel Conference. eTail is a three day conference designed to help you increase the profits from your business. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.”
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DEVELOPING A BRAND-INSPIRED DIGITAL STRATEGY
August 11, Virtual Event
“In this workshop, you will learn how to ensure your digital marketing strategy is inextricably linked to the brand strategy it is intended to serve. Going beyond mere clicks and CTAs, this workshop will demonstrate how digital activation can become a source of competitive advantage by reinforcing and strengthening long-term brand equity. It will demonstrate how critical components of brand strategy—including product/service offering, promise, and experience—need to be reconsidered within an activation ecosystem that is increasingly digital. Through a combination of new frameworks, case studies, and group exercises, it will cover multiple facets of digital activation, specifically, content marketing and social media.”
SOCIAL MEDIA STRATEGIES SUMMIT
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies…etc”
Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
“In this role, you will be part of a blended cross-functional team and tackle all aspects of the design process. Moving from insights to ideas, you will creatively solve complex problems, threading design and business thinking together to deliver inventive, durable and thoughtful, solutions from concept to launch. You will apply conceptual thinking to create desirable and feasible digital solutions across multiple platforms, smartly bringing together user needs, business goals and technical realities. You’ll utilize industry design standards and best practices to define and implement design criteria as well as apply user centered design methodologies to ensure your ideas are based on customer needs. You’ll prepare research and testing, produce personas, map customer journeys and develop service blueprints for complex products and services.”
Director of Business Development
Via Matt in the community
“Mint is hiring its first dedicated Business Development role, a position that will build new, long-term client partner relationships and a growth/sales team from one to many over time. You know about blockchain technology or actively participate in various aspects of Web3. You have business and partnership development experience within technology, B2B SaaS solutions, platforms, publishers, agencies, brands or other organizations in the digital space. This new role presents an excellent opportunity to showcase your skills and expertise in identifying, cultivating, and closing relationships. Leveraging your industry connections, you will engage with prospective clients and advise on Mint’s growth, tokenization expansion, and moving enterprises from Web2 to Web3. Working closely with multiple teams to grow adoption and deploy resources, you welcome new opportunities to bridge the gap between tech, strategy, creativity, and utility. Independently and alongside our leadership team, you’ll help to build a complete and comprehensive end-to-end sales process, answer technical questions, and deliver results that enable the entire team to succeed.”
Via Stacy in the community
“Retaaza is a social enterprise that strives to make local food more accessible and affordable, directly supports our communities’ farmers, reconnects consumers to their food, and feeds families struggling with food insecurity. We are building robust relationships with local farmers, community organizations, local businesses, and individuals to create a nimble, streamlined approach that is making a measurable impact economically, socially, and environmentally across our communities. This is a hybrid position. Day to day work can be done remotely but there will be events that require in-person attendance and coverage. Our HQ is in Atlanta at Atlanta Tech Village. Our Marketing Coordinator will oversee and execute day-to-day marketing activities which will touch all stakeholders of the business – farmers, communities served, customers, partners, etc. They will be primarily responsible for managing and operationalizing all of our marketing strategy and will serve as our go-to for all external branding and communications. The Marketing Coordinator is a key member of the team and will work cross-functionally to ensure Retaaza’s mission and impact is communicated effectively.”
Associate Manager, Product Marketing
New York or Remote
Via Marc in the community
“We are seeking an Associate Manager of Product Marketing to join the Global Monetization Product Marketing team and be based in New York. This is a full-time position reporting to our Associate Director of Product Marketing for Performance Platform. Our Monetization Product Marketing team partners with our product teams to build innovative new ad solutions by defining market requirements and developing go to market strategies to maximize product adoption and revenue growth. In this unique role you will partner with the global product and R&D teams building our measurement solutions across all stages of the advertising funnel. You will collect and develop market requirements for new measurement solutions that help marketers understand the impact of their advertising on Spotify. And you will also work closely across a cross-functional team to implement and define growth strategies for existing measurement products. This is a highly cross-functional role, and offers the chance to make a significant impact on our rapidly growing ads business. And because ads are an important part of Spotify, your work will change the way the world experiences music and podcasts too.”
Also, check out the Serial Marketers job board.
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- Candidate: Featured marketing and sales jobs
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- Growth Collective: Apply to join this network of notable freelance marketers
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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