One of my favorite social networking sites, Dogster, has a good reason to bark: The profitable site just landed $1 million in funding.
I love the quote describing the position of founder Ted Rheingold:
It is all about the dogs, but then it isn’t really. Sure, dog owners are flocking to the site so that they can post pictures of their dogs, and check out the profiles of other dogs of the same breed, or of other owners in their neighborhood. But more interestingly, owners are pretending they are the dogs, and writing little diaries, and the diaries are often becoming more about themselves, as seen through their dogs eyes.
It’s a little creepy, owners pretending to be their pets. Anthropomorphizing always gives me the willies. But it’s cute, and endearing, in its own way (you can tell I’m currently pet-less – yet, Cara, fear not, we’ll remedy that one of these days).
Meanwhile, Ted & co, great job pounding the pavement.