PR practitioners, here's a very simple lesson: do not send press releases or mass mailed pitches to journalists you happen to be friends with on social networks. It&39;s very poor form, an intrusion, and lazy.
I had to blog this one, especially after Jeremy Epstein&39;s great post last week, "Dont Confuse Access with Permission." He noted his own reason for "defriendification" on Facebook, and I&39;ve got one to contribute too.
A CEO of a company befriended me on Facebook, and while I can&39;t say I really knew him, I have him the benefit of the doubt. His company does seem genuinely interesting, and perhaps he&39;d be a good connection. Usually this kind of thinking results in some head-scratching moment as to why I befriended them in the first place (always due to the other&39;s invite). This case proved no different.
On a Saturday afternoon, I received this message from him – note all details are blocked out, but you can get the gist:
Company Name has launched a new product with a host of unique features. We offer X,000 whatever, blah blah description of what it does with lots of buzzwords like "truly platform-independent". This went on for a few lines.
We&39;ve focused on he keeps going… now it&39;s another five lines.
If you&39;d like to try Product Name, you can use the coupon code "CANTBELIEVEYOURESTILLREADINGTHISFAR" (without quotes) to get a free whatever, and it goes on a few more lines. After you register, you&39;ll be prompted to redeem your coupon. If you see something else that you&39;d like, let me know and I&39;ll send a different coupon. We do this other stuff too that I somehow neglected to tell you about in the previous 30 lines of text that you didn&39;t read.