Economist: How Brands Should Engage with Vine

I've got a new post on The Economist Group&39;s Lean Back 2.0 blog continuing the Vine coverage.

The Economist does something a little, well, unexpected. Instead of using Vine&39;s embed option, which I&39;ll generously guess didn&39;t work with their blogging platform, they found some other way to save the videos and embed them on their site. Yet the videos don&39;t have the added context of the post from Vine, nor do they infinitely loop. Thus, by stripping out everything else, The Economist inadvertently shows the difference between a six-second video and a Vine.

The post itself covers "how brands should engage with Vine" and offers 3 steps:

1) Watch and learn

2) Enlist popular Viners

3) Show your work to Vine enthusiasts first

You can read more at The Economist.