The previous post, the column on Integrated Asset Digitization, referenced Mark Brookstein, the first ever Integrated Media Buyer (that’s just according to Google, for what it’s worth).
I wasn’t familiar with Mark before I stumbled on him during the column research, but he sent me this note after the column was
published: “I thoroughly
enjoyed your article today and yes, I am glad I didn’t become a doctor.
Advertising is a lot more fun and no one dies if I screw up.”
I’ll have to tell that to my dad, though as a gastroenterologist, he seems to
have more fun than I ever will. Case in point: EneMan, who even has a cult listed on one of my favorite social networks (full disclosure: I started that cult).