Small change sometimes leads to revolution, but often it barely gets you a dollar.
Caroline, or Change is a small musical about change small and big. Mostly small, though.
The second character we meet is the washing machine that Caroline, the maid for a barely middle class Louisiana Jewish family in 1963, spends much of her day talking to – when she’s not talking to the radio or the dryer (they’re recurring characters too).
Several songs, and much of the story, is about change in loose pockets that Caroline keeps in a bleach cup on the washing machine. We hardly expect her to change; we wonder if she’ll ever change out of her crisp, white maid’s dress.
The only one who expects revolution and calls for it is a white, Jewish grandfather from New York City who – this is hardly a spoiler – seems out of touch with black domestic workers in the bayou.
When the grandfather talks about change, it’s not clear that anyone in the show – black, white, or inanimate – even wants it.
I saw the musical for my 43rd birthday this past Sunday. It was the first time I’ve gone to such a show solo. Big life events can lead to small changes.
I keep thinking of small and big changes as they relate to Facebook, especially regarding my use of it around my birthday.
One of my favorite topics to study as a psychology major at Binghamton University was cognitive dissonance. It’s one of those forces, almost akin to a natural law, that governs society. When emotions, thoughts, and actions are out of sync, something either changes or breaks. See also: Caroline, or Change, the syllabus.
I live a blessed enough life that one of the greatest sources of cognitive dissonance for me is Facebook. I can’t think of anything – this sounds pathetic, but it’s true – that plays a role in my life where my feelings about it and actions toward it are so out of whack.
Those feelings are amplified by the smallest gestures, like birthday greetings on a virtual wall.
The greetings this year touched me more than usual. I loved the GIFs, the emoji, the everything. Even a generic “Happy Birthday” from someone I barely knew was another present.
This year, I received more texts than ever. LinkedIn contributed the second-highest number of birthday wishes. But nothing compared to Facebook, where I was blessed with scores of well-wishers chiming in over 48 hours, extending the birthday celebration well beyond the full day starting 2:14am on October 24 marking the chilly, New York City autumn Tuesday night in 1978 when I took my first breath.
Fast-forward 43 years. It’s another birthday, and I spent so much of it on Facebook.
This year, my feelings toward Facebook are different. There are so many bad decisions made by the company that are inexcusable.
And yet, most of my thousands of Facebook friends are people I know and care about. If any one of them – even my loosest connections there – told me they needed something, I’d take the call.
I catch up with other friends on Instagram; it’s how I’m in regular contact with one of my nephews. And I’m finally getting sucked into WhatsApp thanks to the group chats I need to keep up with.
A nephew’s drone photography gallery. Birthday wishes on a virtual wall. Change in a bleach cup.
In 2006, I co-founded one of the first social media practices at any ad agency, and we built it heavily around the rise of Facebook. For the past 15 years, I’ve almost exclusively worked with businesses that invest large shares of their own capital or their clients’ capital into the social platforms that Mark Zuckerberg created or acquired.
But what is the role of that company in the suffering caused by anti-vaccination myths and hoaxes? What about QAnon? Stifled dissent? Totalitarianism? Terrorism domestic and foreign in the US and abroad?
Can you hear the music?
It’s my daughter and her mom singing “Happy Birthday” to me before cutting the cake I made with my second grader; you may have seen the photos I shared on Instagram.
Cut to the montage of Facebook greetings, and my personal response to each of them.
See a counter marking the hours I spent checking Facebook, Instagram, Messenger, and WhatsApp on my birthday.
And then watch the bombs fall, signifying the global disaster that these very platforms unleash.
Change in a bleach cup.
What do you do with it?
What difference is it going to make?
My birthday was happier thanks to Facebook, and thanks to so many people I know who, conflicted or not, took time to send me a message through one of its properties that day.
Caroline, or Change begins with Caroline in the basement singing:
“Nothin’ ever happen underground in Louisiana /
Cause there ain’t no underground in Louisiana.”
Caroline can’t sink any lower. She’s already “16 feet beneath the sea,” and we are down there with her.
It’s hard to see how Facebook can sink any lower. But when we’re all huddled together in that basement, we find solace in the smallest change, pocketing what we can from the bleach cup.
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- Turn, Turn, Turn: The Right Ballad For Today’s Brands by E.B. Moss
- Nandi Bushell Inspires Kids to Embrace Their True Selves in ‘Redraw Your World’ by Althea Legaspi
- No. Every Person Of Color Does Not Need To Be A DEI Professional. by Janice Gassam Assare
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UPCOMING SERIAL MARKETERS EVENTS
- 10/27: Serial Marketers Salons, 6pm
- 11/3: First Wednesdays Meetup (in-person NYC), 5-7pm
- 11/17: Serial Marketers Salons, 6pm (sneak preview: it’ll feature guest speaker YieldStreet CMO Wittney Rachlin)
- 12/15: Serial Marketers Holiday Spectacular (virtual), 6pm
NAVIGATING 2021 HOLIDAY CHALLENGES
October 27, 1pm
Via Nancy Ruzow in the community
“Join Trang Cao, VP of Performance Marketing at SKIMS, Monica Deretich, Lead Retail Advisor at Sailthru, and Laura Carrier, Retailer Advisor at Sailthru for actionable advice to boost your holiday efforts.”
October 27, 1pm
Via Kat Krieger in the community
“Give yourself an uplifting and clearer vision of your preferred future using Solution Focused techniques and guided relaxation. These techniques can be used to bring about the alignment of purpose in business teams and groups as well. Mike Parker brings 40 years of Liminal coaching expertise to businesses and private clients who thrive under his care, including following his advice to take a nap.“
“MOMENTUM unites the global technology community to build a better society and advanced economy. We have a pressing opportunity to reimagine what’s possible through the lens of technology and collectively build a healthier, happier, more equitable, and sustainable future for all.”
ENTREPRENEURIAL BRAND THINKING
October 28, 9am
Via Nancy Ruzow in the community
“Join us for a high-octane session with Julia Beardwood, Founder and CEO of Beardwood&Co., to learn what she’s deduced from studying the approaches that entrepreneurial brand leaders use to upturn categories and challenge established leaders. With entertaining, of-the-moment, entrepreneurial brand examples, Julia will share eight approaches that keep working time and time again to grab attention and connect deeply with consumers. And we’ll also get a look at how big brands are responding by taking entrepreneurial brand thinking on board.”
EXECUTIVE SPOTLIGHT: CYCLE FOR SURVIVAL
October 29, 2pm
Via Eric Tash in the community
“Excited to bring on my next co-host, Dave Linn, Co- Founder, Cycle for Survival. Since 2007, Cycle, an annual cycling event, has raised over $285MM for rare cancer research and treatment in partnership with Memorial Sloan Kettering Cancer Center.
Dave and I will be discussing some of the immediate impact Cycle has in the fight against rare cancer (quick fact: 50% of all cancers are considered rare, like certain sarcomas and pancreatic cancer, and don’t receive the necessary funding for research and treatments — that’s where Cycle comes in!)”
DIGIDAY BUSINESS OF TV FORUM
November 1, all day
“The pandemic put TV production on pause. That meant a new, clean slate for a host of competitors to take a step back and rethink how they would, creatively, reach their audiences. Now that these shops have had a chance to reconsider who they want to reach, let’s hear from leading experts on how they want to reach them. Are they rethinking and restrategizing how they use their CTV channels? How are they incorporating their linear TV learnings into their streaming strategies? Join us for lively conversation as we take a look at the new era of TV development and the challenges and opportunities that face the great big world of being in the TV business.”
SOCIAL MEDIA WEEK LONDON
“Social Media Week London (#SMWLDN) is Europe’s premier summit for social media and digital marketing leaders. Taking place 2-4 November, the three-day virtual event will gather brand leaders, agencies, publishers, platforms and social media practitioners to unpack the 2021 annual theme: “Reinvention” and offer insights on reimaging marketing in a rapidly evolving landscape.”
FIRST WEDNESDAYS MEETUP
November 3, 5-7pm
First Wednesday is back in person! Note that the venue may change as the weather gets colder.
CLIMATE CON 2021
Via Merrill Feather in the community
“Climate Con is an online gathering for us regular people to discuss what the heck we’re going to do about climate change. There’s something for everyone and anyone who wants to know more about the roles they can play—from entrepreneurs to designers, parents to employees, citizens to educators, storytellers, and even your mom. During three doom-free days, hear the stories of others who have already charted their climate journeys. They’ll retrace their steps and share exactly how they took each one.”
ASCENT SAAS: SPOTLIGHT ON STARTUPS
“Ascent’s Spotlight on Startups event will convene ~150 founders and C-level executives of seed round and Series A startups, as well as 100 investors. This event will also be invite-only with the content and agenda aligned to address the unique challenges faced by startups.”
ASCENT SAAS: SPOTLIGHT ON MARKETING
“An all-virtual, intimate and exclusive gathering of the nation’s senior marketing leaders in SaaS. 150+ Senior CMOs & VPs of Marketing, 10 sessions, 3 industry keynotes, 3 interactive panels, endless networking…”
Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
Roles on the Creative team
NYC or remote
We’re looking for new team members who are strategic, creative thinkers with brand and agency experience in the digital marketing space; specifically with high-growth D2C companies. Does that sound like you?
Director of Marketing
NYC hybrid preferred
Via Kyle Hoedl in the community
“Reporting to the VP, Marketing & Communications, the Director of Marketing contributes to the mission and vision of DoSomething.org by creating and overseeing the strategy for all facets of DoSomething’s social impact marketing campaigns and programming to ensure that we exceed expectations of our corporate partnerships, activate youth for systemic social impact, and elevate the DoSomething brand. This role also oversees talent management and supports our scholarships programs.”
Other roles: Manager, Digital Marketing, Social Media Manager
Director, Global SEO
Via William Álvarez in the community
“GTB is looking for a smart, search engine optimization veteran to pick up SEO strategy for a major client brand. This person will operate at a Global level with a heavy focus on helping promote and advance organic search optimization in North America. They will manage a team, work collaboratively with other client and agency teams to create and implement SEO strategy and tactics. This person should be a strong individual contributor that can take an already very strong SEO practice to the next level and beyond.”
Acquisition Growth Marketer
Via Dave Weinberg in the community
“Array is revolutionizing how businesses leverage and enhance consumer data. Our platform enables innovative companies and developers to seamlessly integrate credit and identity data into their apps, websites or workflows. As a remote-first company, we’re focused on providing opportunities for autonomous individuals to have high levels of impact at the forefront of the fintech space. If you’re looking for autonomy, impact, and cutting-edge FinTech, we’d love to hear from you.”
Digital Media Manager
“The Digital Media Manager is responsible for creating digital campaigns that drive results. They are an expert in search, paid social, programmatic display, and video OTT, among other channels, with strong hands-on platform experience. They have an analytical mind, can generate key insights, and don’t accept the status quo. The Digital Media Manager wants to do things a better way, always testing and pushing boundaries.”
Senior Marketing Manager, Demand Generation
“To date, 90% of our customer acquisition has been through organic SEO. After 3 years of building out a robust platform and marketplace, we’re seeing positive ROI on paid acquisition pilots and we’re hiring a Sr. Marketing Manager to build out and own it. This is a senior IC role with the opportunity to build and manage a team in the future. Strong demonstration of positive ROI and an ability to juggle and manage competing priorities will accelerate that timeline.”
(High-end sustainable fashion brand)
“Team leader with ability to inspire the function and company, the future Creative Director has:
* Creative visionary capable of rolling up their sleeves and getting into the weeds – is a natural collaborator with cross-functional teams
* 10+ years of experience leading creative and brand design for consumer-focused lifestyle brands (home, mission-driven and/or disruptive brands, preferred)
* Consumer-focused brand steward with proven experience owning end-to-end creative development of premium and impactful storytelling, from strategic ideation to content/asset creation for key initiatives across the traditional and digital landscape
* Natural collaborator with cross-functional teams and the ability to drive and manage agency relationships
* Hyper-growth mindset who thrives on iterating quickly with limited structure”
Vice President of Growth
Austin, TX, open to remote
“Data-driven, organized, focused individual with an entrepreneurial spirit, the future Vice President of Growth has:
* Approximately 8 years of experience in digital marketing, demand gen, or performance marketing for a DNVB
* Managed and owned budgets between $25MM and $50MM+
* Experience with longer sales cycles and click-to-purchase brands
* International Experience with Cross-Border Marketing“
Director of Content Marketing
“Team player that loves the journey, rolling up their sleeves, and winning as a team, the future Director of Content Marketing has:
* 5+ years of experience writing content for a spectrum of audiences working at a high-growth SaaS company
* Prior experience developing robust content marketing playbooks leveraging a variety of assets (books, savers, blogs, thought-leadership, white papers, expert interviews, etc.) – data-driven with a strong focus on measurement
* Ability to mentor and motivate those around him/her to help drive success
* Proven ability to excel in a high-growth, collaborative, and global environment
* Creative and strategic – excellent writer with strong ability to put pen to paper“
Market Manager, Startups (CSM)
Remote US Pacific time
“As a Market Manager for the startups segment you will own Office Hours growing book of business of startup customers from onboarding through renewal. You will be responsible for partnering with high-growth startups to drive product adoption, engagement, retention, and expansion. You will partner with our product and engineering team to continually improve the value of our marketplace. You will also partner closely with business develop to quickly expand our fast-growing demand-side.”
Senior Account Manager
Orlando, FL (Remote OK)
Via Sally Word in the community
“Account Managers are on the front lines of Big Vision’s client experience. As part of the Big Vision Operations Team, Account Managers work with Clients, Directors, Project Managers, and Big Vision’s Leadership to own the successful fulfillment of client engagements. The mission is to ensure Big Vision is giving our clients a smooth experience by being the central hub of all knowledge related to your assigned clients.”
Director of Communications (part-time)
NYC or remote
Via Mike Fishbein in the community
“The ideal Director of Communications is a strong networker who can hustle to land press coverage, effective at crafting messaging and communications strategies, social media savvy, and can find creative opportunities to get Strata in front of its target users.”
Los Angeles, CA
“We’re seeking a seasoned and talented Client Partner to serve as a trusted advisor to our clients, providing exceptional client support with a focus on driving growth within existing accounts and making strategically sound recommendations that align with the client’s business objectives. Reporting into the Director of Client Services, the Client Partner will lead the day-to-day operational and communication needs for existing accounts across a wide array of different verticals, encompassing both performance and brand-building accounts.”
Demand Generation Associate
Washington, DC (hybrid)
Via Amanda Hudgins in the community
“The Demand Generation Associate will help generate demand for Quorum by creating account-targeted campaigns to fill our inbound and outbound funnels. You will create campaigns using our website, email marketing via Hubspot, ads across a variety of channels, and an account-based marketing platform.”
Marketing Operations Manager
#AI #nocode #customerengagement
“Ushur is looking for an experienced, data-driven Manager, Marketing Operations to manage all operational and automation initiatives on the Marketing & Sales team. The individual in this role will be reporting to the Senior Manager, Marketing Operations and Sales Development, to help lead the administration and management of all marketing tech stack integrations, lead routing, field mapping, and optimizations of functionalities.”
Find more great roles via Candidate.co. Refer yourself or your friends, and get rewarded for supporting your network.
Also, check out the Serial Marketers job board.
Other job resources:
- Advisable: Get instant access to top marketing freelancers
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Before: A talent matching platform with the mission to end bias in the hiring process.
- Braintrust: A new freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- Demand Curve: Growth and marketing jobs
- DiscoverTheTalent: An initiative designed to build partnerships with businesses to advocate, train, and hire military spouses
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Ex-Equinox Media Talent: A spreadsheet of available talent (permission given by those listed) who are recent ex-Equinox media folks.
- Gently Ventures: Helps scale businesses by finding the right talent
- GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
- Growth Collective: Apply to join this network of notable freelance marketers
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Hunterz: A way for connectors to get paid to introduce startups to large enterprises
- Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Where you can hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Remotists: Remote startup jobs, chronicled weekly
- Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Startup.Jobs: There’s a section for marketing jobs
- Teal: One place to organize and manage your job search.
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
- Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Sept. 30, 2021. Contact Steve Markman to redeem.
Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.
My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).