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Frostblog I: Fidelity, The Media Company

I’m sitting in a session on blogging right now. Fitting that I’m blogging from it – though maybe not best practices.

I’ll backtrack a little with the posts to crank these out.

This morning, Ross Ozer from Fidelity Investments discussed podcasting, especially as a way to keep internal parties and clients informed. For instance, before a Fidelity event, he conducted brief interviews with the speakers and then podcasted those in an hour-long chunk to distill the heart of the event for employees who couldn’t be there. Other podcasts have been more elaborate, using voice talent and fancy editing.

Here’s the big question: when does Fidelity become a media company? A Fidelity podcast is among the top downloads on iTunes. Where does the line between Fidelity end and Kiplinger begin?

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Comments to: Frostblog I: Fidelity, The Media Company
  • Avatar
    January 26, 2006

    Word-of-Mouth Marketing for (vs.?) Publishers
    My article in today’s MediaPost Online Publishing Insider is called Word-of-Mouth Marketing for (vs.?) Publishers. The gist is that I think marketers are actionably fond of initiatives that will reduce their reliance on media spending – partly because …

  • Avatar
    January 30, 2006

    Fidelity is about delivering the right information to its clients. Podcasting just offers another channel. By no means are we going head-to-head with any media companies.

  • Avatar
    February 14, 2006

    many corporate marketing organizations are utilizing podcasting to spread their news or marketing messages.
    fidelity is just staying on top of technology and exploring this communication method. good for them.


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