Generational Communications: X + Y = Boomers? (partner plug)

This blog is a media sponsor for BDI; you can read my policy for media sponsorship here. As an aside, I’ve planned some events and it’s tough to get marketers presenting their own case studies, so this should provide a lot of value for attendees, along with good networking opportunities (based on past BDI events I’ve attended).

For more
information and to register visit www.bdionline.com/generational.
Use the MSCOM promo code for the
discounted rate of $145.

Date:
Thursday, June 19, 2008
Time: 1:30 p.m. –
6:00 p.m.
Place: The Graduate
Center/CUNY: 365 Fifth Avenue;
New York, NY
10016
Registration Fee:
$195
Website: http://www.bdionline.com/generational

The Millennials, or Generation Y, born between 1976 and 2001, represent the
largest generation since the Baby Boomers. Almost all of them own a computer,
cell phone, and use instant messaging and social networks every day. They rely
on their friends for everything in terms of what influences their buying
behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in
2011. Boomers spend money and consume products very differently from later
generations. Organizations who understand the Boomer’s changing needs
have a large but challenging opportunity in front of them. We will explore case
studies from leading companies who have successfully segmented their
communications according to generation.

Case Studies:

NBC’s
Insights into Generational Segmentation, Alan Wurtzel, President, Research and
Media Development, NBC Universal Research

Lessons
Learned from Unilever’s Dove Campaign For Real Beauty: Creating Communications
Programs Tailored to Specific Generations of Women, Stacie Bright, Senior
Communications Marketing Manager, Unilever

Industry
Panel Discussion
Dierdre Bigley, VP, Marketing, IBM Software, Americas
Emily Kanders Goldfischer, Vice President, Public Relations, Loews Hotels
Bill Kircos, Director, Technology Public Relations Group, Intel Corporation
Kirsten Paragona, Director, Corporate Media Relations, Cognizant Technology
Solutions

Sponsors: PR
Newswire, LinkedIn,
The
FeedRoom, Adrants, GuestPass.com, Hispanic
Trending, LatinVision,
Manhattan
Chamber of Commerce, MarketersStudio.com,
NY:MIEG,
New
York University, PR
News, SEMPO
Institute,
SmallBizTechnology.com,
Taproot
Foundation, WOMMA

For more
information and to register visit www.bdionline.com/generational.
Use the MSCOM promo code for the
discounted rate of $145.