Harte-Hanks and PetSmart at Forrester Marketing Forum

Michelle Fitzpatrick, SVP, Harte-Hanks

Erica Thompson, VP of CRM & Internet Strategy, PetSmart

Fun facts from PetSmart:

• 69MM US households own a pet
• 83% of pet parents call themselves their animals’s mommy or daddy
• 80% of pet parents give pets holiday or birthday gifts
• 47% of pet parents report sharing a bed with their pets
• Pet industry grew by $2 billion in 2008, predicted to be $45 billion in 09 up from $17B 15 yrs ago

 

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