"This, friends and colleagues, is the Ad That Saved My Holiday Party." – Doug Fitzsimmons, creative director, Tribal DDB Los Angeles in iMedia Connection, gushing over the Harry Potter ad Unicast developed with Warner Bros. for AOL Instant Messenger
For some pithy musing on this, see Unicast’s blog. That quote right there is the coolest testimonial I’ve ever been associated with. Thanks, Doug, wherever you are.