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How Should You 'Connect'?

Connect Four on the BarConnect more than 4. Image: Bill.Roehl via FlickrI also blogged about this at 360i&39;s blog, and I&;ve been meaning to write about this more here, but I just wrote a post for Ad Age&39;s DigitalNext blog about the various third-party registration services from Google, Facebook, and MySpace.

There, I discuss three rules of thumb for how to go about the services. Read the full post for the fully baked ideas, but here&39;s a much abridged summary:

  1. Use Google for widest reach, easiest setup
  2. Use Facebook if you want to try to drive traffic and have a decent overlap with FB&39;s audience
  3. Use MySpace if that&39;s an overwhelming match for your audience.

We&39;ll have broader discussions here about whether to use them at all and when that makes sense, along with best practices. This should be BIG. I also note on 360i&39;s blog that you can try Citysearch beta as one example of Facebook Connect done fairly well (log in up top with your Facebook ID).

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  • Avatar
    October 6, 2009

    I love stories, and using stories to reveal and enlighten concepts regarding social media is a great idea. I particularly like your story which states “In leaving your invisibility behind, you became truly transparent.” One thing though, why are there no women in your stories?

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  • Avatar
    October 6, 2009


    Thanks so much for the feedback.
    As for the lack of women, the animal characters are largely without gender, intentionally. And the story about the king and his sons is more of a twist on traditional tales that are much more frequently about sons than daughters, especially with the quest genre. In the last one I originally wanted the matriarch who met the third son to be a bit more prominent but I had to economize so I didn't make it way too long.
    In any case, I may not have answered that perfectly, but it is something I kept in mind. If you like such tales, try the Kalila and Dimna book – though there, while all about animals, all of the main characters are men, with a minor role for narrator Bidpai's wife.

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