Connect more than 4. Image: Bill.Roehl via FlickrI also blogged about this at 360i&39;s blog, and I've been meaning to write about this more here, but I just wrote a post for Ad Age&39;s DigitalNext blog about the various third-party registration services from Google, Facebook, and MySpace.
There, I discuss three rules of thumb for how to go about the services. Read the full post for the fully baked ideas, but here&39;s a much abridged summary:
- Use Google for widest reach, easiest setup
- Use Facebook if you want to try to drive traffic and have a decent overlap with FB&39;s audience
- Use MySpace if that&39;s an overwhelming match for your audience.
We&39;ll have broader discussions here about whether to use them at all and when that makes sense, along with best practices. This should be BIG. I also note on 360i&39;s blog that you can try Citysearch beta as one example of Facebook Connect done fairly well (log in up top with your Facebook ID).