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If You Don’t Know, You Know

 

I keep deleting the opening line to this newsletter but am letting this one stand.

I have to start somewhere, even when I am writing about what I don’t know — what we don’t know.

What we don’t know is the most basic truth: how so many people we care about are doing.

I had another column written that can wait for next week. This week, I keep thinking about the Salon video chat Serial Marketers just had with Marie Roker-Jones, co-founder and co-CEO of Essteem which organizes Equalithon hackathons.

A lot about the session moved me. A lot about it got to me.

What bothered me most was when Marie described how much energy she has to spend preparing herself to operate in a non-inclusive world.

That involves how to act, how to speak, how to dress — how to represent herself, and so much more than herself.

I don’t have to think about this. I’m a member of a minority, but an assimilated group within a white minority, and that makes a big difference in terms of which challenges I have to face on a daily basis.

When I hear stories like Marie’s — and I know these are the most common of stories —  I think about how so much of that energy is wasted.

It could be spent on people’s jobs. On their families. On their passions. On their self-care.

But they have to spend all this time managing people’s perceptions.

It is such a waste, and it is such an important reason why so many of us — myself included — must do better.

Another exchange during the conversation with Marie got to me.

A friend of mine attended, someone I know pretty well.

She’s white and talked about her recent interactions with her grown Asian-American daughter.

I know my friend has talked to me about this daughter before. She talks about her daughter often. I know she mentioned race in the past.

It never registered before today though.

In part, it’s because I can be oblivious and forgetful.

But in a good way, until this reference, it didn’t matter. In a good way, my reaction to something like that in the past was, “So what?”

So what if a white friend has a black son?

So what if a Hispanic friend has a non-Hispanic white dad?

Nice to know. If subjects around race or culture come up, I’m curious to hear more. Often, those subjects don’t materialize.

Often, all that comes up is that the friend is visiting their dad, or their kid got into college, or their brother (whether half-brother or step-brother) had a kid.

And yet, the friend I mentioned above had to deal with more than she’s usually dealt with.

I’d have loved to have the presence to check in and ask her how she was doing.

I joined a Clubhouse room recently with my friend Jeremiah Owyang, and I asked him a bunch of questions about his experience as being Asian in America. He shared personal stories that were painful to hear, and he and others (including black Americans) could discuss their opinions on the differences between #StopAsianHate and #BlackLivesMatter.

So, yes, race is top of mind. I noted during the Salon with Marie about how when Jeremiah was my guest on the very first Salon in March 2020, race didn’t come up. I never would have thought to bring it up. Now, it comes up all the time. I’ve had to learn a lot about how not to be scared of bringing it up.

While I know how little I know about race, it’s more jarring to think about how little I know about what friends are experiencing.

It’s a reminder for me, and I hope it’s a useful reminder for you.

We just don’t know how some of our closer friends are doing, let alone distant contacts.

It’s a reason to ask, “How are you?” instead of assuming, “Hope all’s well.”

All isn’t always well.

Sometimes, our friends will need to tell us that.

What we may have forgotten about our friends could be precisely what is keeping them up at night.

We might not know who else we need to check in with, but at the very least, we can do what we can to be there for them anyway.

Thank you to Marie, Jeremiah, and everyone else doing so much to shorten the learning curve while many of us grapple with trying to understand how our peers are really doing.

David

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WHAT TO READ
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Recent pieces published or shared by Serial Marketers and friends:

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HOW TO SHARE
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Thanks to Jeremy WoolfJason GardnerB.L. OchmanKen SimonBoris PfiefferBen ZeidlerWendy Weatherford MarksOrlando TiradoRachael ToddSharon FederClaudia Strauss, and Chris Gorges for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://www.serialmarketer.net/subscribe/?rh_ref=823bcd55

Share via: Email | Twitter | Facebook | LinkedIn————————————————–
EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All events below are virtual, and all times are EST.

SERIAL MARKETERS SALONS
Tuesdays, 3pm

RSVP on our private Meetup (request access if you’re not there)

SERIAL MARKETERS SPEEDUPS
Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.

  • 4/1
  • 4/15
  • 4/22: Earth Day bonus on how marketers can address climate change
  • 4/29

NETWORKING FOR INTROVERTS
April 7, 12:30pm
Have you ever wondered how to network in a room of loud talkers?
Communication Coach Madeline Schwarz will share tips and strategies to build your confidence, sharpen your skills, and make better connections. You’ll leave with tangible tools to improve your pitch and have more fun, whether you’re introducing yourself at a networking event or pitching ideas at work.
https://events.eventzilla.net/e/networking-for-introverts-2138814346

“SMARKETING – SELL SMARTER, NOT HARDER” BOOK LAUNCH
April 7, 4pm
Via Christine Crandell in the community:
“I’m speaking at this book launch on sales/marketing alignment and every participant gets a book.” During this launch, Peter will share highlights of his book and key tenets of his proven methodology to align revenue teams for breakout success and sustainable sales performance.
https://zoom.us/meeting/register/tJwkceCurjMqHdfkS3lRZPq4DEuiFjNrb6nr

FIRST WEDNESDAY
April 7, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccgbkb/

WHY YOU NEED A PERSONALITY BRAND
April 8, 12:30pm
Via Nancy Ruzow in the community:
“Why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Danielle Hughes, founder of More Than Words Marketing, will help individuals learn how to develop their Personality Brand to stand out in a sea of sameness and a world of duplicates.”
https://www.eventbrite.com/e/why-you-need-a-genuine-personality-brand-tickets-129066458251

5 ADTECH FUNDAMENTALS YOU SHOULD KNOW MORE ABOUT
April 14, 5pm
“The dizzying array of adtech and martech trends and tools leads marketers scrambling to adopt the latest shiny object without fully understanding the technology and what’s required to maximize it. During this interactive DMCNY Midweek Recharge, Steven Golus, expert in digital advertising training and enablement, will debrief attendees on the most important adtech strategies and tools they need to understand right now.”
https://directmarketingclubofnewyork.wildapricot.org/event-4149509

ADWEEK MEDIAWEEK
April 14-16
“The rapid transformation of media presents ad buyers and sellers with a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers. Join Adweek for Mediaweek to hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.”
https://event.adweek.com/mediaweek-2021

TECHSEO MINI BOOST
April 22, 8:15am
Via William Álvarez in the community:
“Through a condensed agenda, Catalyst’s TechSEO “Mini” Boost offers a half-day virtual experience that includes cutting-edge content from top technical SEOs around the world. Join us in our new streamlined virtual format as we explore topics like server-side tagging, Python, SEO testing, and evangelizing technical SEO.”
https://register.techseoboost.com/

WHAT MARKETERS CAN DO ABOUT CLIMATE CHANGE
(Clubhouse chat)
April 22, 4pm
Join marketing and environmentalist leaders, David Berkowitz, @Pistachio, Nishant Mani, and Jas Dhillon, for this special Earth Day event.
https://clublink.to/event/PD5kEJNo

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.

TYPEFORM
Chief Brand Officer
Remote US
Qualifications for the Role:
* 15-20+ years of experience building high growth consumer or B2B category creating businesses to success
* Deep experience building a global brand
* Excellent communication skills
* Strong curiosity
* Business, market & customer data-informed decision making
https://app.huntclub.com/jobs/1950?share_token=PcodCfyyr1Yz93evqQdoZGYw

BVA
Remote roles
Via Zoe Parks in the community:
“BVA, a full service digital agency is looking to add an Email Marketing Manager and SEO Manager to our media team! If you have e-commerce and/or agency experience please apply, and be sure to let me know if you do!”
Email Marketing Manager
SEO Manager

VERIZON
Strategist
NY
Via Kyle Hoedl in the community:
“We’re looking for an experienced strategist who is creative, forward-thinking and data-driven, possessing equal parts “creative brain” and “strategic brain,” to join our team. This position requires strong writing and editing skills, attention to detail, and the ability to create compelling strategic narratives that generate content to drive engagement and meaningful action from key audiences.”
https://www.verizon.com/about/work/jobs/6154667-strategist

A-LIGN
Senior Content Marketing Manager
Tampa, FL or remote
Seasoned content marketer with ability to analyze and understand audience and provide compelling content of different sorts, the future Sr. Content Marketing Manager has:
* 4+ years of experience in B2B content marketing (tech or SaaS)
* Ability to collaborate and work across different teams (product marketing, demand gen., website team, analytics team, PR, and SMEs)
* Analytical mindset and past experience using Google and Google Analytics to make informed decisions
* Drive, passion, and excitement to be in a fast-paced culture
https://app.huntclub.com/jobs/1844?share_token=PcodCfyyr1Yz93evqQdoZGYw

SORA SCHOOLS
Business Development Manager
Remote US
Via Juli Cooper in the community:
“Sora Virtual High school is seeking a Business Development Manager. We’re a VC-backed EdTech company seeking to revolutionize high school education to meet every student’s needs and looking for someone who can help us to reach out to new prospective parents!”
https://www.notion.so/Business-Development-Manager-Full-Time-Remote-dd96882101cd4f139592bd42fbd4cef6

LMX LABS
Head of Marketing & Communications
New York
A true evangelist for finance and/or marketing high-tech disruptors, the future Head of Marketing and Communications has:
* 8+ years of experience with a proven track record of developing, producing, and deploying impactful product marketing and communications strategies
* B2B Financial services experience; high-tech B2B also considered
* Designed and implemented omnichannel marketing strategies (print, broadcast, online), establishing and cultivating strong relationships with media partners.
https://app.huntclub.com/jobs/1961?share_token=PcodCfyyr1Yz93evqQdoZGYw

More via Hunt Club
* AppsFlyer: Director of Growth Marketing (SF, remote)
* Nutrafol: VP of Brand Marketing (NY, remote)
* Raise Right: VP Marketing (remote)
* Tagger Media: Digital Marketing Manager (LA)
* Pernod Ricard: Senior Manager, Creative & Content
* ATW: Senior Director of E-Commerce (remote)

CONSENSYS
Via Thomas Rush in the community:
“We’re hiring three marketing professionals for ConsenSys Mesh, a global blockchain investment and incubation firm with over 100 portfolio companies.”
NY, remote
Director of Brand
Editor, Insights & Thought Leadership
Senior Marketing Associate

SPRYKER
(Senior) Product Marketing Manager
Remote US
Via Alex Buckalew in the community:
“Not only can you understand complex and technical content quickly, but you can also package relevant materials in Marketing & Sales language? We have BIG plans to take the US market (besides other identified major growth markets) by storm, and we need the best people on the ground to make this happen fast and impressively.”
https://spryker.jobs.personio.de/job/338377?language=en

Other job resources:

  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • CareerList: Here’s a form for companies hiring and a form for job seekershere’s the public list with tabs for both
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • Demand Curve: Growth and marketing jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Gently Ventures: Helps scale businesses by finding the right talent
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Growth Collective: Apply to join this network of notable freelance marketers
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Remotists: Remote startup jobs, chronicled weekly
  • Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
  • Startup.Jobs: There’s a section for marketing jobs
  • Teal Job Tracker: A free Chrome extension to manage and enhance your job search
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

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OFFERS (NEW SECTION)
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Dokkio
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)

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