Judged AdThink Pitches / Five Startups For Marketers / So Many Winners

A version of this was originally published on MRY&39;s Tumblr

adthink panel including @dberkowitz pic.twitter.com/1tC2RjmuDi

— Beena Kalaiya (@BKalaiya) November 13, 2013

I had the honor and pleasure last week of joining the AdThink III&0160;event by Redbooks and the Advertising Club of New York, showcasing presentations from startups&0160;GoChime,&0160;Citia,&0160;URX,&0160;Adventr, and&0160;Shareablee, all of which offered ways to address real challenges that marketers face.&0160;

I was so impressed judging the startup pitches that I wondered how I could possibly capture their essence? The closest thing I could come up with to an elevator pitch is haiku, so here you go — all of AdThink III’s pitches reimagined as haiku:&0160;

jaffe, share your juice
bard, host, startup BFF
plus solves tech glitches

GoChime ads marry
email, crm, social
don’t jilt email yet

new Citia cards
give snoop lion mobile buzz&0160;
puff puff pass retweet

u r URX
deep linked ads for mobile apps
w00t ROAS

goodbye the ochre
now choose your own Adventr
play, replay each vid

Shareablee pinpoints
what makes content shareable
easy fix: add cats

thanks redbooks, ad club
davis & gilbert, great wine
see you adthink IV