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  1. Emerging Media

Magazines Adopt Emerging Media, but Trail Newspapers

There’s a great release from The Bivings Report on how magazine sites use emerging media. I can’t wait to spend some time with the full report and dive into it. A couple key findings:

  • More magazines are using reporter blogs in 2007 than in 2006. 
    Fifty-eight percent of the magazines researched now offer reporter
    blogs on their sites, compared to just 40 percent in 2006. 
  • Newspapers fared better than magazines in nearly every category in
    2007.  The only exception is the use of tags; four percent of magazines
    use tags compared to just one percent of newspapers.

I won’t steal their thunder; go ahead and check it out for yourself. Thanks Erin Teeling from Bivings for sending the link.

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