There’s a great release from The Bivings Report on how magazine sites use emerging media. I can’t wait to spend some time with the full report and dive into it. A couple key findings:
- More magazines are using reporter blogs in 2007 than in 2006.
Fifty-eight percent of the magazines researched now offer reporter
blogs on their sites, compared to just 40 percent in 2006.
- Newspapers fared better than magazines in nearly every category in
2007. The only exception is the use of tags; four percent of magazines
use tags compared to just one percent of newspapers.
I won’t steal their thunder; go ahead and check it out for yourself. Thanks Erin Teeling from Bivings for sending the link.