1. Search Engine Marketing

Making Room on the Mantle

As I’m just getting back into things, pardon one more post of personal pride (following the wedding announcement earlier).

360i, the indirect patrons of this blog and my work home for nearly two years now, has just been named MediaPost’s Search Agency of the Year. I take a lot of pride in what 360i’s doing, and they’ve been doing award-winning work for years (I joined them for a reason), so the award’s a welcome token of recognition. The only thing more rewarding is the feedback that comes from our clients, like one who wrote us saying, "Congratulations again on this
recognition, you guys really are the best and I am honored to be a
client" and another who just told us, "
Thanks for
being exceptional partners. I love working with you all."

Honored? Love? Feedback like that is even harder to earn than an award.

But I’ll take the formal recognition too.

UPDATE: MediaPost’s full write-up of why 360i won the award is live, and also in the extended entry.

MediaPost’s Coverage:

Search Agency Of The Year: 360i
by Joe Mandese



    Welcome to the Machine 


Let’s get one thing straight from the top, 360i doesn’t call itself a
search optimization agency, and it doesn’t think of itself that way.
It’s an agency – pure and simple – that happens to be expert in
optimizing search results (both paid and organic), behavioral
marketing, social media and a lot of other apps that are synonymous
with search. Yes, the 10-year-old shop grew up in the search space, and
it’s probably best known for that, but what it really is, is a
metrics-driven agency that utilizes search techniques at the core of
its strategies to help clients activate consumers to go somewhere or do


CEO Bryan Wiener and his team
call the approach "search informed marketing," and it is winning
clients, including some that happen to be among the most media savvy in
the world. Actually, they are the media. When NBC, MSNBC, Bravo,
Discovery, Comedy Central, MTV, Nickelodeon, Food Network, HGTV and USA
Network want to drive people to their destinations they turn to 360i to
trigger the search, or social media, and distributed media applications
that might induce a search.


"360i has
taken the time to really learn NBC Universal’s business and help us
develop a customized and cutting edge approach to search," gushes Marc
Esper, vice president of search at NBC Universal. "Thanks to their
dedication and innovation, we are on track to deliver more than three
times our original traffic projections this year for search. In
addition, they have provided us with a treasure trove of information
about what our users are doing online through their Search Informed
Research platform."


The strategy is
working. Those kind of results led Google to give 360i its coveted
"Marketing Machine" honor, and it’s for the same reasons that OMMA magazine has selected it as our Search Agency of the Year for 2007 – even if they don’t call themselves that. 

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Comments to: Making Room on the Mantle
  • Avatar
    December 13, 2007

    David – congrats! to you and the entire 360i team.

  • Avatar
    December 16, 2007

    David, congratulations! I’m sure you are very proud of your team… you should be!


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