McDonald’s Social Media Case Study Presented at BDI – Tweet Roundup

I didn’t get to blog the McDonald’s case study from today’s Business Development Institute (BDI) The Social Consumer: B2C Case Studies and Roundtables event. Instead, I’ve curated the best tweets (plus a few of my own, since it’s my blog, so there). The speaker here is Heather Oldani, Director, Communications, McDonald’s U.S.A., L.L.C..

mpranikoff: Attending the #BDI conference in NYC this morning. Lots of great peeps here – like @prnewswire ! Shld b good.

kaplowpr: Wow! Protestor takes the stage as @mcdonalds starts keynote case study – drama! #bdi

dberkowitz: At #bdi heckler takes stage and shouts at mcdonalds speaker and plugged mccruelty.com. heather from mcd was unfazed

mcdpartners: Attempted heckler here vs. McDonald’s speaker was kind of pathetic – mumbling a paragraph makes you sound drunk. #bdi

KennethEd: I totally thought chicken girl was some sort of educational skit #bdi (I did too, but then the skit went on too long)

PR_ShopTalk: McDonald’s ranks 32 out of the top 100 “most social” brands according to McD’s Social Media Guru, EATHER OLDANI #bdi

dberkowitz: Mcdonalds mentioned every 5 to 10 seconds online, every 10 to 20 seconds on twitter #bdi

RobLongert: #bdi Per @heather04 – Who owns social media? Customer owns comms channels and companies have the privilege to participate in them

wisepr: Not one dept owns SM says mcdonalds. Cust srvc, media, comm, etc. Don’t see HR in there though. ? #bdi

SiobhanDullea: #bdi McD’s has "conversation agents" to drive social media convos

RobLongert: Mickey Ds digital strategy per @heather04 – Go to them, be multidimensional, continue engagements, be transparent #bdi

chris_robison: Heather from mcdonalds. Go to your customers. Don’t build microsites time and again and hope they come to you. #bdi

sandrafathi: McDonalds using Radian6 to monitor SM and using a scorecard to measure conversations. We do too! #bdi

SiobhanDullea: #bdi McDk’s looking at bebo but outside US. US mainly FB and twitter

dberkowitz: marketing strategy for McDonald’s includes Second Life… Grimace would get along SO well with the furries #bdi

prnewswire: Twitter is a hub for conversation with customers, says @McDonalds#bdi

BrentLeary: @mcdonalds is uses localized twitter handles like @mcdonaldsatl for the folks in th atl. #bdi

megabucks11: wow- mcdonalds only has been on twitter for 5 months… Although trying to get localized content #bdi

thenotoriousmeg: wow even mcdonalds had to engage with customers on existing soc media, when they built their own, no one came. #bdi

jmp48: McDonalds says they have 6 to 8 Customer Service reps monitoring their Tweets around Customer Satisfaction. #bdi

BrentLeary: @Mcdonalds is also put this site together – StationM.comhttp://bit.ly/11Bgxa. #bdi (site is designed as a network and resource for employees – www.stationm.com )

sparklingruby: Ask yourself "how can we effectively engage" vs "should we engage" mcdonalds #bdi

dberkowitz: mcdonald’s says myspace is important more as a "music portal" and ceded social networking to facebook #bdi (checking other tweets, it may have been “music entertainment portal” – I stand corrected)

PR_ShopTalk: Key takeaways from McDonald’s Social Media strategy: Be flexible/nimble to new trends & open to feedback, be open and willing to listen #bdi

An aside: What I didn’t see in the tweets, oddly enough, was a mention of Voice of McDonald’s, the company’s American Idol-style competition with 12 finalists from 9 countries. http://vom.mcdonalds.com/