1. Conferences and Events

Media Sponsorship Policy

For the first time, this blog will serve as a media sponsor for an upcoming series of events. The traffic here has been growing steadily, and while I have NO plans on accepting advertising, I’m willing to entertain promotional opportunities if there’s a benefit for the audience here.

I just created a page visible in the links to the upper-right that discloses this blog’s media sponsorship policy. I consider it a rough draft, one I’m willing to amend at any time based on feedback.

I’m including the policy in full in the post below. Please share your thoughts, either in the comments or via email, as the first media sponsorship post is scheduled to appear this week. Thanks.

Media Sponsorship Policy

Inside the Marketers Studio participates as a media sponsor for
certain events. Below is this blog’s policy for such arrangements. If
you have any questions or concerns with this policy, contact David
Berkowitz at marketersstudio {at] gmail [dot] com.

  1. Inside the Marketers Studio will only sponsor events that its
    publisher would attend personally. In most cases, he will attend the
    events, and if he doesn’t, it’s only due to other unavoidable
    commitments, travel difficulties, or personal matters. If the event is
    part of a recurring series, he will aim to have attended at least one
    before serving as a sponsor.
  2. This blog will not post more than one post per week directly
    stemming from a media sponsorship. However, during the event itself, if
    the publisher attends, he may post event updates repeatedly.
  3. No money is exchanged for media sponsorship. This blog benefits from some form of exposure from the event partner.
  4. The publisher doesn’t guarantee you’ll love every event, but he
    listens to feedback and will use that to consider which events to
  5. The media sponsorship is intended to provide benefits to this
    blog’s readers, including discounts to events and access at the event
    to cover it on the blog. If you find that the sponsorship does not add
    any value or detracts from the blog, please alert the publisher.

Thanks. What’s most important here is this blog’s audience’s
perception of any such arrangement. Please voice your feedback candidly.

People reacted to this story.
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Comments to: Media Sponsorship Policy
  • Avatar
    April 14, 2008

    I salute your transparency, David. I’ve been in the sponsorship marketing business since 1990 and I can tell you, many people dive in and set policies later. This often compromises the very thing that has the most value to a sponsor–the relationship with your audience! Good for you to think ahead.
    Patricia Martin


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