I just issued a new press release:
“Serial Marketer Welcomes ChatGPT Plus as Virtual Associate, Boosting Marketing Capabilities and Customer Satisfaction”
I was tempted to paste it here, but take a sec to read it. I’ll make a cup of ChatGPTea.
Oh, good to have you back.
Yes, it was mostly written by ChatGPT. It took a little finagling, and I had to add a few human touches, but most of what’s there came from AI, so who am I to debate it?
Also, an aside: I tried to send this via another distribution service (PR.com) and called them when I didn’t see it go through. The rep said it would reject it because the release was “too whimsical.”
That is a first.
And it also speaks to a big problem with PR. Really, WTF? How dare someone write a press release that a few people may actually want to read.
Fortunately, I found a whimsy-friendly distribution service. I will pay them more for more whimsical distribution. Give me ALL the whimsy!
Okay, breathing now. Let’s go behind the scenes of that release.
This week, I subscribed to ChatGPT Plus, paying the $20 monthly to get faster access, more uptime, and perhaps first dibs on new features. Has it been worth it?
It does save time. You miss a little of that delayed gratification, seeing the content spell out word by word as if there’s some spirit communicating with you through ChatGPT’s Ouija board. And it’s also helpful when ChatGPT spits out content at the speed you can read it; ChatGPT Plus makes it almost TOO fast.
But the speed is a treat. It’s daring you to think faster and see how much it can do.
Beyond my tongue-in-cheek experiments (aisayshireme.com or myairesume.com), I’ve had some more practical use cases for AI lately. Here’s what I used them for and how well it did:
*An assignment for a job interview: I needed to get smarter about a topic in ad tech that I only had a cursory understanding of. I peppered ChatGPT with a bunch of questions, including asking it to explain it to me like I’m a layperson and then explaining it like I have a PhD in the field. The ‘conversation’ was a useful method for helping me understand the topic, as it served as my teacher. I adapted its structure for showing the value proposition of the tech. The material itself wasn’t useful to include; anything relevant had to be rewritten. I was a finalist for the job. They hired someone who’s perfect for it. 8/10
*Rewriting an ad for this newsletter: Someone submitted an ad for the newsletter. I asked ChatGPT to rewrite it and use a stronger call to action. The advertiser loved it. 10/10
*Brainstorming descriptors and taglines: I asked ChatGPT to give me some fresh ideas on taglines for a client and help me come up with more ideas for copy. Here’s a case where one word stood out, and it got me to a place that I loved, giving me a lot of confidence for what I was presenting. Most of the rest was too predictable or trite. ChatGPT’s shortcomings made me think harder and look in some different places for inspiration. I got to a good place by working with it, but I’m not sure it was better than other methods. 6/10
*Interview/Meeting Prep: Enter a job description or bring up a company, and you can ask ChatGPT to come up with a list of questions to ask. Depending on how much info you feed it or is out there about the company/role/hiring manager, the questions can be very good. They won’t all, but you just need two or three good ones handy before letting the conversation take a natural course. 8/10
*Interview thank you notes: If you’re a decent enough writer, this is almost useless. You’ll want to be personal and reference what happened during the meeting. But if writing a thank you note terrifies you and you may neglect to send one at all, this is probably way better than nothing, especially if you scrub generic references. For me: 3/10
*Writing about AI and ChatGPT: This is probably what ChatGPT does best.
1) Collaborating with Mediaocean, we used ChatGPT to generate the description for their upcoming 3/22 virtual event about AI. It took a few tries to nail it and get it to define terms the way we wanted, but it got there. It did need human editorial input to really work; others might have been happy enough with the first draft. 9/10
2) I also wanted to see what questions it would recommend the moderator ask the panel. The themes were very good, and the questions got better when I asked it to come up with tougher ones. But none were useful on their own; any of the good ones had to be rewritten. Rereading the session description (written by ChatGPT), I noticed there were areas it didn’t address. I also had it come up with questions to ask each panelist, and while I didn’t wind up using any of those, what it offered was way better than what I’ve seen many panel moderators ask during sessions. I’ll grade on a curve here because the material was very good, even if it wasn’t up to the standard I wanted. 8/10
All of this could happen without Plus. Casual users and even frequent users can get away with the free plan for now. But the $20 is like a cheap gym membership; by paying for it, you’re motivated to keep getting more out of it and exercising that part of your brain.
PS: Speaking of acronyms, are you going to SXSW? Join Serial Marketers at our upcoming happy hour 3/12 3-5pm CST hosted at Status Labs (password: sxsm). Also thanks to co-hosts First Insights and First Domino Marketing!
PS 2: We’re also excited to join Code D’Azur right before, 11am-4pm, to celebrate their arrival in Austin at their Talks & Tacos event dubbed “Old Realities, New Realities.” They’ve officially made Austin their new home and would like to celebrate this with you during SXSW. Request an invite to join them for the opening of their new office on SXSunday! Their lunch will be packed with tacos, margaritas, talks, and great music. Request an invite by replying right to me or emailing firstname.lastname@example.org.
PS 3: There will be a dedicated sponsored email going out for the first time next week, so if you get it, it really is through me. Hope you’re okay with one more email next week, as this labor of love known as the Serial Marketer Weekly is much easier to write when there’s sponsor support. We’ll see how it goes. I welcome your feedback on this because what matters most is your readership.
Partner with the best – we work with top ad agencies, Fortune 500 companies, and thriving startups. Transform your UX strategy – take the first step and contact us today.
Visit us at firstinsights.com to learn more.
WHAT TO WATCH & READ:
Recent content shared by Serial Marketers and friends:
- Tips from the Trenches – I shared a bit about the Serial Marketers story with Darcy Bevelacqua.
- 9 Things I Am Grateful for on Our 9th Birthday Today by Matt Prohaska
- Anomaly’s Data Team Begins Period of Rapid Growth with Appointment of Head of Data | LBBOnline
HOW TO SHARE
Thanks to Cary Munk, Dan LaFontaine, Andre Archimbaud, Devin Brown, Justin Dank, Pauline Echols, Paul Robinson, James A. Gardner, Seth Girksy, and Michael Winter for spreading the word about the newsletter recently.
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)
- 3/1, 5-7pm: First Wednesdays in-person NYC, Mason Jar on E 30th. RSVP on Meetup. Thank you Broadsheet Communications for hosting this one with us! Come enjoy drinks on them.
- 3/12, 11-4pm CST: Join Code D’Azur as they toast their Austin office opening with great speakers, guests, food, and drinks. Just reply to me to request an invite, or email email@example.com.
- 3/12, 3-5pm CST (password: sxsm): Serial Marketers members, let’s connect with each other in Austin! We’ll be at the sprawling campus of the Status Labs offices where they’ll host us for some drinks and fun just a short jaunt south of the heart of downtown Austin. Also, thanks to our co-hosts supporting this event:
- First Insights Partner with the best – they run UX Research with top ad agencies, Fortune 500 companies, and thriving startups. Transform your UX strategy – take the first step and contact them today.
- First Domino Marketing is a new B2B technology marketing agency. We are the trigger, setting off a chain reaction leading to increased brand awareness, customer engagement, and sales. Services include brand development and strategy, lead generation, content and creative, and campaign delivery.
- 3/16,12pm (virtual): The Four Currents with Tom Daly. Register in advance on Zoom. Tom’s a legend, who ran mobile for Coke for years, among other key roles, and you’ll likely learn a ton from his framework
- 5/9, 6-8pm (NYC in-person): How Marketers are really using Generative AI. Nominal $10 fee – RSVP on Eventbrite. Thanks to BrainStation for hosting us. Learn more about scholarships for their bootcamps.
TV & VIDEO INSIDER SUMMIT
March 6 – 9, Austin, TX
“At the Spring 2023 edition of MediaPost’s TV and Video Insider Summit, advertisers and their agencies explore video holistically. The AVOD and YouTube buys remain key, of course. But how are advertisers making smart use of these extended video opportunities as well add value to their plans, capture specific parts of the customer journey, and seal the deal? We will explore: – Video everywhere media planning, – Audience building, reach and frequency in a video everywhere mediascape, – Measuring video impact for omnichannel plans, – In-game and Out-of-Home Video storytelling, – Mapping on and offline video opportunities against brand needs: What indicators best determine a video campaign’s success?, – Video SEO, TikTok, UGC, AR, VR, live viewing, etc.: How do those work for you?”
MAXIMIZE EFFICIENCY AND MINIMIZE COSTS
March 8, Virtual
“Ecommerce is constantly evolving and staying ahead of the game requires efficient and cost-effective solutions. In this webinar, we’ll explore how automation can help ecommerce brands maximize efficiency and minimize costs by streamlining processes and improving customer experience. We’ll cover the key areas where automation can make a difference – whether you’re a small business owner or a large enterprise, this webinar is designed to provide actionable insights and strategies to help you leverage automation to drive growth and profitability. Register now and discover how automation can be the competitive edge you need to thrive in 2023.”
AMAZING WOMEN IN ECOMMERCE
March 8, Virtual
“See who we’re honoring this year and get inspired. We’re adding 40 truly impressive women to our slate of AWIE Honorees across 5 categories: Founder, Leader, Marketer, Innovator, and Rising Star. Many of them will be on hand for candid conversations about their journeys in the industry, the current state of eCommerce, and what brands need to do to succeed in 2023 and beyond.”
9TH ANNUAL LDV VISION SUMMIT
Free Online Event
“LDV Capital brings together top technologists, entrepreneurs and investors to discuss the cutting-edge in computer vision, machine learning and AI solutions to improve the world we live in. Speakers come from Mural, BioAge, Synthesia, Harvard Medical School, Insight Partners, Useful Sensors, Conviction, Niels Bohr Institute, Air Street Capital, Humanity, Northeastern University, Seedcamp, and more. Expect enlightening keynotes, inspiring panel discussions and empowering fireside chats for free from the comfort of your couch”
Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
Manager, Software Engineering
“At this time, we are only able to consider candidates that are citizens of the United States (or have an active Green Card) and living in one of the 50 states. You will be working on a small development team, in an Agile (Kanban) environment, to design, build, deliver and support backend software solutions dealing with real-time content processing and storage. You will also have many opportunities to modernize legacy codebases and potential opportunities to learn and develop with new languages.”
Sr. Marketing Operations Manager
“The Senior Manager, Marketing Operations leads the maintenance and strategic management of the marketing platforms, systems and technology to ensure that HelioCampus marketers have the tools and processes to effectively deliver on and measure marketing initiatives. The Senior Manager helps turn business problems into technical solutions and is responsible for providing critical reporting and performance tracking to internal stakeholders to inform short-term and long-term business planning and decisions. In this capacity, the Senior Manager closely collaborates with various internal stakeholders to support and enhance HelioCampus’ marketing efforts by focusing on the processes, systems and tools that enable efficient and effective marketing campaigns and enable the company to achieve its revenue targets.”
Head of Product Marketing and Growth
Greater New York City Area
“Wiza is a sales enablement platform that helps enterprises automate lead generation by extracting email lists from LinkedIn Sales Navigator. Their mission is to help users identify lead emails via artificial intelligence (AI) technology and export custom searches and lead data in CSV format. They are seeking an experienced and results-driven Head of Marketing and Growth to lead and execute the company’s marketing and growth strategies. 7+ years of experience in marketing and growth, ideal experience within SaaS organizations or lead generation; Strong leadership skills and experience managing cross-functional teams; Knowledge of marketing automation, analytics, and A/B testing tools.”
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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