1. Innovation

Nuggets on the Rocks

This is too weird not to blog.

Have you ever wondered how you could get all the benefits of juice, but not have to deal with messy spills?

Do you have a drinking problem?

Do you ever wish that you could bring a glass of juice with you but then realize it won’t fit in your pocket?

Fruit_nuggetsNow your prayers are answered. Florida’s Natural has released Fruit Juice Nuggets, a juice-carton shaped box not even three inches high filled with tiny fruit chews. The whole container has 100% of your RDA of vitamin C, along with other vitamins and minerals. The nutrition facts really do match up pretty well to a glass of juice.

I guess it beats smoking crack, and there are more health benefits than chewy life savers. But really, do we need this?

And, since we are talking about marketing here, what does this do for Florida’s Natural’s wholesome brand when you associate it with candy? To me, that’s a brand killer. Fittingly, you can’t find a mention of the candy on FN’s website.

By the way, I did buy these (strawberry). I’m unimpressed. This won’t be a staple in the office candy drawer.

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