1. Social Media

On Social Networks, It's Who You Mutually Know

When someone sends me a link request on a social network and I haven’t met them personally, there’s one key way to determine whether to accept the request: review who else  we know in common.

Facebook and LinkedIn make this especially easy. If I see a request from someone and it turns out we have 10 friends in common, yeah, I’ll accept the friend request. We’re clearly part of the same network anyway, so we might as well make it smaller. Similarly, if we don’t have any mutual friends in common, I’ll probably turn down the request.

It is very much about who you know – namely, who you know in common.

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Comments to: On Social Networks, It's Who You Mutually Know
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    September 13, 2007

    Do feel that identifying habits, such as this, that users of social networks perform could be used to create metrics in which to determine the value of an individual’s network?

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