fbpx
  1. Social Media

Pepsi Porn on Facebook

Now I know brands marketing through social networks are supposed to let the conversations flow, but at some point a brand manager is allowed to draw a line and engage in some filtering.

Case in point: I checked out Facebook tonight and saw Pepsi has a group based around its new promotion where you can design a new can. There are 48 discussion topics associated with the group, the first one listed on the promotion homepage being "sex," with 22 posts by 17 people. As Facebook is a closed network, where you need to log in to access the content, screenshots are included below (click to expand).
The post starts on April 4 with someone asking, "Will you have sex with me?" It devolves from there, with responses like, "im sorry to say, but i bet u like to have sex with animals in ur spare time,haha OH, and NO"

That’s the Pepsi Generation, I guess, but there are some conversations out there this brand need not be a part of.

Facebookpepsi1
Facebookpepsi2
Facebookpepsi3
Facebookpepsi4

People reacted to this story.
Show comments Hide comments
Comments to: Pepsi Porn on Facebook
  • Avatar
    April 7, 2007

    Thanks for pointing it out David. I’m gonna check it out 🙂

    Reply
  • Avatar
    April 7, 2007

    hmm… the topic is still there as of April 7. I wondered if Pepsi even have anyone moderating their board.

    Reply
  • Avatar
    April 7, 2007

    Andy, it seemed like they were responding to some of the legitimate Facebook member questions. There are other topics with subjects like “it wont [bleep]ing upload,” so maybe they’re intentionally keeping it hands off? Not sure.

    Reply
  • Avatar
    April 10, 2007

    Love the fragmentation of the the ‘Net. How will brand managers (consumer, political, etc.) manage there image when home-grown groups like the Facebook Pepsi Group can amass a huge audience in a relatively short time and hijack the brand? Reminds me of the recent Hilary-Apple YouTube spot. – Josh

    Reply

Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.