1. Social Media

Pepsi Porn on Facebook

Now I know brands marketing through social networks are supposed to let the conversations flow, but at some point a brand manager is allowed to draw a line and engage in some filtering.

Case in point: I checked out Facebook tonight and saw Pepsi has a group based around its new promotion where you can design a new can. There are 48 discussion topics associated with the group, the first one listed on the promotion homepage being "sex," with 22 posts by 17 people. As Facebook is a closed network, where you need to log in to access the content, screenshots are included below (click to expand).
The post starts on April 4 with someone asking, "Will you have sex with me?" It devolves from there, with responses like, "im sorry to say, but i bet u like to have sex with animals in ur spare time,haha OH, and NO"

That’s the Pepsi Generation, I guess, but there are some conversations out there this brand need not be a part of.

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Comments to: Pepsi Porn on Facebook
  • April 7, 2007

    Thanks for pointing it out David. I’m gonna check it out 🙂

    Reply
  • April 7, 2007

    hmm… the topic is still there as of April 7. I wondered if Pepsi even have anyone moderating their board.

    Reply
  • April 7, 2007

    Andy, it seemed like they were responding to some of the legitimate Facebook member questions. There are other topics with subjects like “it wont [bleep]ing upload,” so maybe they’re intentionally keeping it hands off? Not sure.

    Reply
  • April 10, 2007

    Love the fragmentation of the the ‘Net. How will brand managers (consumer, political, etc.) manage there image when home-grown groups like the Facebook Pepsi Group can amass a huge audience in a relatively short time and hijack the brand? Reminds me of the recent Hilary-Apple YouTube spot. – Josh

    Reply

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