I thought I was done joining any Zoom calls after normal business hours. But I made an exception for one, namely because it featured a marketer who I wanted to learn more about: my namesake.
Yes, this David Berkowitz (not that David Berkowitz) was on a Zoom call that featured David Berkowitz (not that David Berkowitz), and it was the story of someone who made a living (not a killing) as a marketer.
The call’s title was the unassuming “Profiles of Local Holocaust Survivor-Owned Businesses in South Jersey,” hosted by Stockton College. One of those businesses, Dave’s Fantastic, was owned by my grandparents, David and Esther. You can read about their business and others on Stockton’s new site dedicated to the subject.
One of the captions beside the photo spread read, “The food stand boomed after a widely published promotion of Dave’s mile-long hot dogs.”
Now, I hate to dishonor my grandparents’ memory, but this was a complete fabrication. I conducted extensive research on hot dog length, and according to Guinness World Records, “The longest hot dog measured 203.80 m (668 ft 7.62 in) and was made by Novex S.A. (Paraguay) at the Expoferia 2011, in Mariano Roque Alonso, Paraguay, on 15 July 2011.” That is merely one-eighth of a mile, and while my grandfather was adept at escaping Nazis and avoiding the Gulag, he was prone to exaggerating his feats of meat.
My grandmother had shared more about this story in her epic autobiography, Through Siberia with Bed and Babies. Toward the end of the book, she wrote about Dave’s Fantastic:
“During this time, David opened a restaurant, Dave’s Fantastic Foods, on Virginia and the Boardwalk, mainly for breakfast and lunch. He served eggs and sizzling sausage, corn on the cob, and Dave’s mile-long hot dogs. A Boardwalk artist made a portrait of our oldest grandson, Joel, eating a mile-long hot dog, holding it with his two little hands. We hung it in the restaurant; it was a wonderful advertisement for Dave’s restaurant. Everybody loved the restaurant and Dave… We worked like horses because we needed a good deal of money to educate our children.”
To think that it was an ad campaign that helped pay for my father’s education and in turn my own upbringing.
Just how much do I owe to that one ad campaign?
As I carry out my corporate marketing role at the mission-critical platform for omnichannel advertising (I’m an unabashed marketer, alright?) and continue to explore ways for the community to create opportunities for thousands of other marketers, that Zoom call with Stockton College was a wake-up call.
A lot of advertising can be frivolous and fatuous. It can be misleading and malicious. It can be divisive and despicable.
And then there are ads like Grandpop Dave’s. A great campaign can change the course of a business, and it can change people’s lives.
What David and Esther did with their marketing was nothing short of fantastic.
And we can aspire for all our marketing to live up to that mile-high standard.
David
|
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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:
- Michael McBride: Moore’s Law and the Laws of More by Adam Conner of Dedicated.ai
- The AdForum PHNX Awards 2022 are accepting entries. I even get to judge them this year, so let me judge you. Submit entries now.
- B+C Hall of Fame 2022: Nomi Bergman by Cathy Applefeld Olson
- Package goods brands can see how e-commerce marketing impacts sales in IRI and Profitero deal by Jack Neff of Ad Age
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HOW TO SHARE
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Thanks to Michael Winter, Richy Glassberg, Scott Monty, Bob Gilbreath, Mat Zucker, Nancy Harhut, E.B. Moss, Praveen Mishra, and Amy Gittelman for spreading the word about the newsletter recently.
Share it with five others who subscribe and receive 10 $CMO coins, along with other rewards. Even one referral will net you a coin (try it out).
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.
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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/
UPCOMING SERIAL MARKETERS EVENTS
- 4/20: Serial Marketers Community Salons, Co-hosted with Michael Bendit of Trusted Referral Network, the Community Salons bring guest speakers together to lead thought-provoking discussions and invaluable opportunities for connections.
- 4/29: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
ELEVATE: WOMEN’S LEADERSHIP FORUM
April 22, Omni Los Angeles Hotel
“Attendees will take away valuable lessons on resilience in the workforce and overcoming obstacles professionally and personally. Forum to discuss growing “diversity gap” of women in senior executive positions in the accounting profession and efforts underway to support greater diversity, equity and inclusion. At the in-person event, you can enjoy the morning networking mimosa reception and get your headshot taken see details.”
Register
MODERN RETAIL DTC SUMMIT
April 26-28, New Orleans, LA
“At the Modern Retail DTC Summit, we’re going to dive deep into what it means to be a DTC brand — speaking with leaders in the space about how their business models have shifted and what they’re focusing on in 2022. E-commerce saw huge growth over the last few years, and now brands are figuring out sustainable business practices. Put together, all the sessions will reveal the modern brand playbook of 2022 and beyond.”
Register
EMAIL FOR COMMERCE
Apr 28-29, Chicago
“Email is often misconceived as the last gateway to the checkout. In reality, it should be the beginning of your customer relationship – a chance for your brand to communicate ideas, focus on storytelling, provide recommendations and personalization, and establish value… long after the offer codes expire (if you need a code at all). Join us in Chicago as we share the everlasting strategies that build better lifetime engagement and purposeful communication.”
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ESI WASHINGTON DC
May 16-18
“It’s been three years since ESI was last in the USA for one of our flagship events, but we’re back with a bang for ESI Washington D.C 2022! Join us for an exciting few days in which we wholeheartedly embrace the strengths of the US capital. We will be bringing our trademark combination of networking, education and content to DC, with a specialised focus on governance, regulation and esports’ growth around the world.”
Register
SOCIAL MEDIA & INFLUENCER STRATEGIES SUMMIT
JUNE 7–10, Virtual Conference
“4 Days of Proven Social Media and Influencer Marketing Strategies from 50 Leading Brands. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. The best of both worlds: 2 conferences, 4 days, and 50 speakers help you maximize the performance of your social media and influencer marketing programs, and more…”
Register
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
MOCKINGBIRD
Marketing Manager
Remote
Via Emily in the community
“We’re looking for a consumer-minded, creative thinker to develop and scale community programs at Mockingbird. To start, you would be tasked with developing conversion-driving community marketing programs. At Mockingbird, when we talk about community, we mean more than just replying to IG comments or hosting a Facebook group. We think about all the ways we can connect people (including our brand) 1:1 and 1:many, with a focus on how these programs can drive increased conversion and ultimately brand loyalty. The right candidate can bring fresh ideas to the table, taking inspiration from what we know about our consumers.”
Apply
ARTICLE GROUP
Senior Strategist
Via Erika in the community
“Article Group is hiring a mid-level strategist to join our team. The role will support a variety of enterprise tech accounts, help strengthen our strategy practice, and fuel new business growth. You’ll work for some of the biggest, most innovative brands in the world, alongside supersmart, collaborative-minded colleagues who’ve worked at A-list agencies and companies.”
Apply
HP
Senior Go-To-Market Manager
Houston or Austin, Texas
Via Christine in the community
“As a Go-To-Market Manager, you will be responsible for driving HP’s new digital services (SaaS) launch strategies, growth activities with countries, and lifecycle business planning with all countries for many of our digital services (manageability, cloud, security, and PCoIP). We are looking for someone passionate for customers with a strong ownership mindset, that can drive end-to-end activities with not much guidance.”
Apply
SPORTS INNOVATION LAB
Senior Success Manager
Via Gina in the community
“The Senior Success Manager will support the Director of Customer Success in managing the day-to-day operations for Sports Innovation Lab’s enterprise-level Advisory account relationships. This role will provide exposure to some of the top brands and properties across the sports and technology ecosystem, giving the right candidate the opportunity to help shape the way we support our clients’ success from the ground up. A successful candidate will be highly attuned to client deliverables in order to ensure consistent alignment between internal and external stakeholders throughout the lifetime of the client relationship. This is a great opportunity to work in a team environment while helping to shape the future of the sports industry.”
Apply
Also, check out the Serial Marketers job board.
Other job resources:
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- Demand Curve: Growth and marketing jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- Growth Collective: Apply to join this network of notable freelance marketers
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Startup.Jobs: There’s a section for marketing jobs
- Teal: One place to organize and manage your job search.
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.
Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.
FocusedFounder
Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.
Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
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