So nice to meet you, virtually or personally. . The event directly helped me get started with my career in marketing and digital media, and I hope it will prove valuable for you too.
Here are a few links about me and my industry:
Wall St Journal’s CMO Today: Even without a subscription to the Journal, you can find a lot of the most important marketing stories covered in its blog.
eMarketer: They post great stats and interviews on advertising, technology, and media.
Advertising Age and Adweek: You’ll get a useful primer of what’s happening in the ad industry and what are some of the most noteworthy campaigns debuting.
Digiday: You’ll have some industry news, and also some thought-provoking reads on industry topics that other trades tend not to cover.
TechCrunch: This will keep you informed of most major tech stories on a given day.
Mobile Marketer: A useful resource for mobile marketing.
Useful Links and Apps
LinkedIn Connected: I like LinkedIn’s daily emails of career updates, but LinkedIn’s app makes it easier in some ways to see who has changed jobs, and also to dig up who you know on LinkedIn.
SlideShare: While I use it for sharing presentations (see mine here), it’s also incredibly useful when you want to learn more about practically any subject
Newsle: Get alerts when your friends and people you follow appear in news articles or write them. You can keep track of what your network is up to and congratulate people when they make the news. If you’re curious, I’m at newsle.com/dberkowitz.
TripIt: As you go on job interviews and want to keep track of your travel plans, this is the best way to do it; just email your airline, hotel, and rental confirmation messages to firstname.lastname@example.org and it will build your itinerary for you and keep it in one place.
Feedly: In 2015, this became my favorite feed reader. I used to subscribe to a lot of news via email and finally cut that cord by using this excellent reader that works well from any device.
Pocket: Want to save some stories to read later? Perhaps they’re too long, or you want to file them away somewhere or share them with certain people whose names or addresses or twitter handles you want to look up. This comes in handy all the time.
Duolingo: Want to further your skills in a new language for personal or professional reasons? This free language learning app is also one of the best. And 5 minutes a day here beats time spent on Candy Crush.
Two Dots: If you really need a game break, Two Dots is a brilliant and often addictive strategy game.
Associations / Organizations
Advertising Club of New York: They offer a number of events and other resources for career growth and networking
212 NYC: Focused on interactive advertising, they have regular events and good opportunities for younger and new ad professionals
Advertising Women of NY: Women at various career stages will appreciate the kinds of people you can network with and learn from here (they have male mentors and speakers as well)
Conferences / Events
Social Media Week: I’ve been a big fan of this global series of events since its start, and it keeps tackling bigger issues and attracting better speakers.
Internet Week: This also has a menu of options for people to build their own curriculum around marketing and tech.
I tend not to read marketing books if I can help it. Send any great recommendations my way though. Meanwhile, here are some authors to check out for broader topics around business and behavior:
Dan Ariely: He’s the most rational author to write about irrationality
Steven Johnson: Start with Where Good Ideas Come From or The Ghost Map and you’ll get a newfound appreciation for the history of scientific breakthroughs
David Rock: Your Brain at Work will make you appreciate your brain in some immediately applicable ways
Dan Pink: He’s one of those authors who writes so well that you should even (or especially) read books of his you don’t even think you’ll like, and you’ll probably love it anyway
Douglas Rushkoff: Whether he’s writing about cults or comic books, you will almost definitively see media, marketing, or technology in new ways after reading pretty much anything he’s written
A bit about me
My agency: MRY / MRY’s blog / @MRY
LinkedIn: www.linkedin.com/in/dberkowitz (pardon, but I only connect if we really know each other)
My blog (where you are now): www.marketersstudio.com
Email: dberkowitz @ gmail . com / david.berkowitz @ mry . com