Last week I was in Orlando covering Forrester’s Marketing Forum. Below are links to some coverage on this blog and others. If you posted any coverage or saw some elsewhere, please share it in the comments and I’ll add it to the master list.
Why is this web strategist smiling?
Jeremiah Owyang at Forrester Marketing Forum 2009
On this blog:
Day 1: April 23
- Introductory remarks from Christine Overby
- Forrester’s Shar VanBoskirk on Managing Risk and Innovating (my favorite session)
- 7-Eleven VP Marketing Rita Bargerhuff
- Forrester Marketing Forecast: 2008 to 2014
- Harte-Hanks and PetSmart (some fun pet stats)
- JetBlue’s Marty St. George (and the CEO’s Guide to Jetting)
- AT&T Chief Marketing Officer David Christopher
- David Card breakout on Social Media Innovation in Tough Times
- Coca-Cola, MTV Networks, Canoe Ventures panel covering the Future of Media (favorite panel)
Day 2: April 24
- Forrester’s Peter Burris on B2B Innovation
- Microsoft’s Craig Dewar on Engagement through Community
- Wharton Professor David J. Reibstein on Ubiquitous Marketing
- Starbucks and Blast Radius on Building Brands for the Social Age
- comScore’s Gian Fulgoni on Online Advertising Effectiveness
Forrester Blogs:
- Forum Insights: Take Risks, Solve Customer Problems
- Marketing Forum Theme Day 2: Engaging the Innovative Customer
Around the web:
- Jeremiah Owyang covers The Future of Media
- 360i’s Blog on How to Take Manageable Risks
- 360i’s Blog on Owned Media
Multimedia:
- Forrester Marketing Forum on Flickr from Forrester’s official account
- My Flickr roundup (see my slideshow below)
Created with Admarket’s flickrSLiDR.
